Foschini clinches clothing deal with SABC3

Marketing Director at Foschini, Kathryn Sakalis explains: "We undertook research that revealed just how much influence these presenters have ... and it's something of a double bonus for us. Literally, within the first week of starting the sponsorship, we had customers commenting on it. What we had envisaged as an excellent awareness and branding opportunity is actually far greater than that. The endorsement for the Foschini brand by the presenters has made the sponsorship even more effective. The in-store rush on those items worn by the presenters is a testimony to their considerable clout and, of course, this is a real bonus in terms of affecting sales positively."

Irene, Mpho and Prim were incredibly positive about the choice of Foschini. As SABC 3 presenter, Irene Bester adds: "What I like about this deal is that I am free to choose the items that I want to wear - something I've always done. Having just seen Foschini's range for summer 2003, I'm really excited about the choice I have. Wearing my own style of clothes is important for me."