So there's an über important corporate function coming up and you have been planning everything for the last six months.
You've secured a stunning venue and caterers, paid their deposits and finalised the VIP invite list. The stylish invite cards are already at the printers and will soon be hand-delivered.
A week before the big day, you suddenly realise you've forgotten to book an event photographer. Panic alert! After hastily calling a few top pros, you are dismayed to discover that all of them already have bookings. Well, guess the only option now is to take a chance with one of those cheapie photographers, although you know all hell will break loose if budget click-boy/girl messes up and you have to explain to the boss.
If you are planning an important function - whether it's a launch, corporate hobnob or VIP event - booking a reputable professional photographer should NEVER be last on your event budget or to-do list. Saving a grand or two might seem like a good idea, but when the end product is less than satisfactory, you are likely to land up with more than egg on your face.
Skimping on photography for an event is not worth the money you might save on a cheaper, inexperienced photographer - here are five good reasons why:
1. A professional photographer with a good track record will give you peace of mind because he/she is RELIABLE - to be there on time, look presentable, understand the brief, use good photographic equipment, get on with the job and deliver great pictures of your event.
2. Most reputable photographers have a full range of their own photographic equipment, including portable lights, backdrops, tripods and at least two cameras with flashes and a variety of lenses.
3. Top photographers don't only have superb camera skills, they usually also have the right personality to interact with all the guests and make them feel at ease.
4. A photographer that is experienced in event and corporate photography will know who the celebs and industry leaders are.
5. A skilled photographer not only takes pictures of what's happening, but he/she makes pictures happen. This means getting the relevant people and props and combining it with his/her knowledge of photographic angles. The result? Great pictures that are more likely to get media exposure for the client.
Risking an inexperienced photographer
As an event organiser or company pro tasked with managing important corporate functions, you have enough on your plate before, during and after the event. The last thing you need is a jittery photographer who pesters you with endless questions about who to photograph, sits around with a glass of booze instead of a camera in their hand or misses excellent opportunities to take some interesting shots.
Even worse, are you prepared to take the risk that your photographer does not capture those critical shots when the ribbon is cut, the award is presented, or the CEO abseils from the rafters of your new building?
Peter Morey is an acclaimed award winning professional photographer who has been operating for over 20 years. With extensive expertise and experience in Event, Celebrity, VIP, Beauty, Annual report, Corporate and Media photography, Peter Morey's eyecatching images speak for themselves. Visit www.petermoreyphotographic.co.za
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