As part of the Youth Month celebrations, Simphiwe Mdlalose, CEO and co-founder of Capricorn FM will impart some of his knowledge about the relationship between music and media.
Lindelani Mkhize, executive director of Universal Records with 20 years in the music industry will present a keynote address on 'The Business of Music' where he will share his musical journey and share a case study on 'Birth of Joyous Celebration'. Kabelo Mabalane will speak about 'Branding and Overcoming Media Hype'. Ashifa Shabba will be the programme director for the seminar.
Colbert Mokwevho, Candi, Richard Hlungwani of Culprit Entertainment along with DJ Revolution will run interactive workshops on SAMRO processes, drafting a business plan, branding, video production, DJing and cause marketing on day two. The seminar will conclude with the station's Mahala party at Jembe Tavern with DJ Complexion, George Lacosta and friends of the station.
