Drawing on a decade and a half of articles covering the top destinations and activities on the continent, the birthday issue features the '15 best' in 15 different categories: the finest family resorts, game reserves and lodges, camping and caravan sites, fishing and diving spots, dorps, hiking trails, 4x4 routes, birding sites, and more.
It's bumper prize time for readers, too. One lucky reader could be an instant millionaire in the Getaway Treasure for Africa competition, a treasure hunt in which readers will need to piece together a map and determine the correct co-ordinates of the treasure. Two 4x4s, camera equipment and adventure gear up are also up for grabs in the competition.
A further competition will give readers the opportunity to win a three-night stay at five Getaway destinations of their choice – a promotion that will benefit advertisers by encouraging travellers to browse through the destinations section of the magazine and on the getawaytoafrica.com website – while 15 readers will each receive 15 products every month until December.
Readers will receive further added value in the form of a poster map of Africa – always a popular addition – backed by thumbnails of all the Getaway covers from the past 15 years.
Finally, in a tribute to the amateur photographers who have contributed their work to the magazine since its inception, Getaway is to publish The Best of Getaway Gallery, a magnificent coffee table book comprising 115 photos capturing the essence of Africa's people, wildlife and landscapes. The book will be launched at the Cape Getaway Show at the end of March and be available in bookshops from the beginning of April.
Advertisers won't be forgotten in the birthday festivities, with bubbly cruises, quad biking and skydiving among the activities lined up for clients during the course of the year. Key clients will also receive a copy of The Best of Getaway Gallery.
Getaway is an enviable success story in publishing terms, having established itself as a credible, informative, entertaining and well-researched publication read by over half a million readers each month. It is frequently the recipient of awards for its editorial and photographic excellence.
