According to the publishers, the demand for Intiem on store shelves increased by 300% within its first year , and the magazine is now available in selected branches of CNA, Exclusive Books, Spar, Checkers and other designated retailers.
“Our biggest success has been the ability to make a difference in marriages,” says Liezel van der Merwe, Intiem's managing editor.
Although the publication is aimed predominantly at women, it has reportedly received great interest from men too, exceeding expectations “The men are ecstatic that there is finally a magazine that empowers women in the bedroom in a tasteful manner,” comments Annelize Steyn, editor of Intiem.