Feedback

CSI news

Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
CSI news

Relate launches latest bracelet design

28 Feb 2014 08:46
Relate Bracelets has launched its latest design, the Live Design Transform Life bracelet, at the Design Indaba which is currently underway in Cape Town.
Relate launches latest bracelet design
Relate launches latest bracelet design
The Live Design Transform Life bracelet is a hand-beaded item of jewellery that functions as an on-trend accessory, while at the same time facilitating social change by connecting people to causes that make a difference.

The bracelets are made from bright yellow beads and are elegantly simple. The inspiration behind their bright, one colour design is the notion that small, simple things actually do have the power to change the world if enough people believe in them and want to change society for the better. The proceeds of the Live Design Transform Life bracelets will go to the World Design Capital Fund, which supports over 460 transformative local design projects and develops local industry.

Social aspects of design

Over the past few years, the trend-setting Design Indaba has focused increasingly on the social aspects of design, emphasising environmental sustainability, social equality, development of local industries and other contemporary issues of concern.

Relate Bracelets, a non-profit organisation, has been a frontrunner in this arena. With its array of bracelet designs that support 52 causes, Relate introduced its innovative approach to effecting positive change - wearers support causes they care about, while spreading awareness of these causes to the people around them. One third of the money is also spent on earnings for unemployed youth and pensioners who make the bracelets, and various social enterprise and upskilling projects.

Modern change-makers

The decision to exhibit at the Design Indaba is part of Relate Bracelets' desire to engender a forward-thinking attitudinal shift within the world of design, and society at large. It quite literally wants people to wear the change they want to see.

"This is Relate's way of spreading the idea that you can be both chic and humanitarian at the same time," says co-founder Lauren Gillis. "The two are not mutually exclusive. Being stylish should go hand in hand with supporting worthy causes and uplifting communities. We want more people to start realising that caring about the world around you is a fashion statement worth making. We hope that, through our work, more people will be inspired to become modern change-makers."

Each Relate bracelet carries the signature 'R' bead, a way of saying that Relate is absolutely committed to accountability and transparency. Bracelets will be available at the Relate Bracelets exhibition stand and also at the online store, www.shop.relate.org.za.




For more:
    
 
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News