In June 2013, Castle Lite launched its Extra Cold 440 ml NRB 8 pack to the trade, where over 830 bottle stores received the brand's new innovative POS to amplify the launch of the new pack.
The national campaign will run in July and August to drive awareness of the new pack further. This includes the opportunity for them to win 44 000 extraordinary nights, as well as the ultimate night to the value of R50,000 by simply creating a profile and engaging with the brand on the website.
There will be brand activations across the country, which include six mobile ice bar parties with the new Digital Cube and 21 club 'takeovers'. For more information, go to www.castlelite.co.za.
