FMCG News South Africa

EA to join Wii fitness craze

Video game publisher Electronic Arts (EA) announced Thursday that it will add to the growing number of fitness games for the Wii with its own entrant, "Sports Active", set for release in Spring 2009.

Developed in collaboration with Bob Greene, fitness expert and personal trainer for Oprah Winfrey, the fitness game will be the first in a new line of EA Sports-branded fitness and sports performance offerings aimed at users of all ages.

As with all games for the Wii, EA's fitness software takes advantage of the Wii's motion-sensing controller, and will expand on the platform's exercise potential with features like straps that attach to the legs for tracking lower body movement. The Wii Balance Board will also function with the game.

"If you look at the initial Wii products, most of them don't give you a good workout. They get you up out of the chair and moving around, but they don't give you a good workout. There is still a significant opportunity to create a line of offerings that are both fun and really do give you a good workout - something that most folks who bought the Wii were expecting," Rob Enderle, principal analyst at Enderle Group, told TechNewsWorld.

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