The packaging for the Heritage range, designed by Creative Performance in Cape Town, is reminiscent of the 1950s and 1960s, says Moir's brand manager Snowy Krüger. "The authentic taste and great value rejuvenated the instant pudding category since its launch in 2009, while the hot pudding range was redeveloped and updated in 2011 and we believe that the newly added Lemon Meringue pudding will soon become as popular as the others."
The case configuration for both the jelly is 6 x 8 x 80g retailing at approximately R3.99 while the instant pudding are packed in 24 x 80g and retails for about R5,99.
For more information, go to www.moirs.co.za.
