The 8 habits of successful customer feedback managers

Many companies are discovering that the best way to build better, deeper and more profitable relationships with customers is to understand their needs and issues on an ongoing, real-time basis. This is important, because customers are more loyal and engaged with an organisation that requests, listens to, and acts upon their feedback.

Successful customer feedback managers follow these practices:

1. Create clear objectives and garner company support.
   
2. Actively encourage and promote customer feedback.
   
3. Offer customers multiple feedback channels.
   
4. Centrally collect, store, manage and analyze customer feedback.
   
5. Use and take action on customer feedback.
   
6. Resolve outstanding customer issues promptly.
   
7. Close the feedback loop with customers.
   
8. Create a company culture that is committed to using customer feedback.
   

Read the details of these practices here.