Brands & Branding for Good, South Africa's first conference to include a focus on sustainable branding, takes place on 20-21 October 2009 at Midrand and will include the chair of Unilever South Africa, Gail Klintworth.
She will address the conference on why ‘doing good' is an imperative for the company's brands and share insights into her years in marketing. Her address will look at emerging world trends, such as conscience consumerism and consumer democracy, as the driving forces that underpin the merger between the consumer and corporate worlds.
“Consumers are increasingly demanding a global approach to issues like sustainability, the role and footprint of business in society, and the alignment of corporate values with personal beliefs,” she said. “Employees want to work for companies that are both successful and have a positive impact on society. Unilever not only has a century's old legacy in this regard, it has a long-term futuristic view of the role of brands in society.”
Klintworth will be joining several international speakers at the event including Seth Farbman, worldwide managing director, Ogilvy & Mather New York and president of OgilvyEarth; Leslie Pascaud, director, Responsible Marketing Practice, Added Value, Paris; and Andrew Welch, executive director Landor Associates, London.
The strategic partnership between ActivRetail and BizCommunity offers the best news of its kind to the retail industry. In a strategic positioning agreement, ActivRetail and Retail.Bizcommunity have created an association by bringing a joint offering to this sector in terms of news, information, research, services and product news. This creates the best mix of media, business and trade services to stakeholders within this vibrant industry. Please continue to submit news and updates to . Or visit:ActivRetail
I think this is so rich that Unilever is one of the speakers on doing good... doing good goes beyond how you you treat people, it involves how you treat our planet, the labeling on Unilever's products allows for anything that could be toxic to the envirnoment to be included in their products, many of which go into our water systems, affect the ground water or even ultimately poison the marine life. Their products may actually be good for the environment but they don't list all ingredients so they could contain toxins & the fact that they are not being transparent on the bottle/box makes me think they have something to hide. When emailed about this, Unilever has not considered my concerns as worthy of response. Transparency & using ingredients that are good for the earth & my family would show that you really care! Posted on 6 Oct 2009 15:06
... companies which say no to methyl parabens [ have you googled that!!!?], colourants, GMO ingredients and all the other toxic waste that goes into most of our consumer goods, will help us all a lot more than some PR spin, we need to make much more of this sort of noise about what we buy from global multinationals, lest they think they can dump stuff on us that the rest if the world has already rejected. Posted on 12 Oct 2009 17:45
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.