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Retail Trends 2018

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Apple launch roundup: iPhone 8, iPhone 8 Plus, iPhone X, and more

Yesterday, 12 September 2017, saw Apple reveal the iPhone 8, iPhone 8 Plus and iPhone X. In addition, it also revealed the Apple Watch Series 3 and the new 4K Apple TV.

iPhone X, iPhone 8, iPhone 8 Plus

The main star of the event was the iPhone X, which reportedly has the most advanced technology ever available in an iPhone. It features an edge-to-edge display and a glass body with no more home button, new facial recognition capabilities that replace Touch ID, an A11 Bionic chip, and inductive wireless charging, among other new features and improvements.

The iPhone 8 and iPhone 8 Plus are similar in design to the iPhone 7 and the iPhone 7 Plus but they too feature glass bodies that enable wireless charging and an A11 Bionic chip.

Apple Watch Series 3, Apple TV

Apple Watch Series 3 looks like the Apple Watch Series 2, but it features a faster processor and has built-in cellular. With this LTE functionality, it allows it to operate independently of the iPhone for the first time.

The 4K Apple TV features the addition of 4K HDR. 4K brings more resolution, while HDR brings more colours and dynamic range. There's also a new A10X Fusion processor in the new Apple TV.

Mac Rumours produced a short video that summarises all the new products in just five minutes:

About Ilse van den Berg

Ilse is a group editor at She is the former editor for Marketing & Media Africa (@Biz_Africa) at and is also a contributing writer. In her spare time, she also does some freelance writing and editing. She is a lover of words, travel and all things digital. Email her at or find her on Twitter and Instagram.