#EntrepreneurMonth

SPONSORED BY:


More...
Advertise on Bizcommunity

Subscribe to industry newsletters

Johnnie Walker Green Label to return

Johnnie Walker is reintroducing its blended malt Scotch whisky, Johnnie Walker Green Label, which is crafted from malt whiskies from distilleries across Scotland that have been matured for a minimum of 15 years. Since 2012 its sales had been restricted, but Johnnie Walker has said it will be bringing the blend back into its range in South Africa, as well as globally.
The marketing manager for the reserve portfolio of Diageo, Vongani Chinkanda, said: “Johnnie Walker Green Label has always had a following and we have listened to our consumers and are responding to popular demand to reintroduce the blend, and we’re thrilled to be able to respond to that. Johnnie Walker Green Label is an exceptional whisky that is a tribute to the craftsmanship of our blenders and their great skill in selecting and blending malt whiskies to deliver a rich, multi-dimensional and balanced flavour profile.”

Johnnie Walker Green Label is a blend of only malt whiskies, with no grain whisky content. It is crafted from a palette of Speyside, Highland, Lowland and Island malts, delivering all the character of a single malt whisky, but with a greater depth and wider flavour experience. The unique flavour profile of Johnnie Walker Green Label is a result of the careful balancing of four key signature styles, represented by Talisker, Linkwood, Cragganmore and Caol Ila.

A wide flavour spectrum


Jim Beveridge, Johnnie Walker master blender, said: “The challenge of Johnnie Walker Green Label is to have a wide flavour spectrum from malts matured for at least 15 years in American and European oak, ensuring that those flavours really complement each other and work in harmony to create a blend of great complexity, which, at its heart, is true to the Johnnie Walker style of big and bold flavours with a signature smokiness.

"Crafting this blend is all about making the aromas more pronounced and vibrant, allowing us to shape a blend that has the depth of character that just isn’t possible from one malt whisky alone.”

Johnnie Walker Green Label has won a string of international awards including Double Gold and Best Blended Scotch at the San Francisco World Spirits Competition in both 2006 and 2007.

Johnnie Walker Green Label will be available during May 2016 with a recommended retail price of R649.95 for a bottle. Look out for it in stores from around 16 May.
Get a daily news update via WhatsApp or sign up to our newsletters.
Comment

Read more: whiskey, Johnnie Walker

Related

News