The winners of the second Ad of the Season competition of the year - or rather the Autumn Competition, were announced at a function at the Castle in Cape Town on Wednesday evening. The evening was organised and hosted by Lithotech, one of Pendoring's senior sponsors.
Judging took place at FCB Cape Town's offices and the panel of judges was made up of Francois de Villiers (FCB Cape Town), Liezl-Mari Long (Joe Public), Anina Underhill (KingJames), Annelize Haxton (Herdbuoys éKapa), Marc Hosten (Vega) and Ian Smith (Ianantwoord).
When an entry by one of the judges's own agency was being judged, that particular entry was judged by the five remaining judges.
In the Radio category, the judges felt that RSG could have won a prize for each of its five entries. Net#workBBDO was the agency responsible for the RSG advertisements and walked away with the first, second and third prize in this category.
According to De Villiers the judges were a bit concerned about the conceptual quality of entries and the fact that very few agencies and brands were present.
The panel also decided not to award prizes in both the website and TV categories.
Category: Radio
1st RSG: "Sarie Marais" (NetworkBBDO)
2nd RSG: "Die Afrikaanse Taal" (NetworkBBDO)
3rd RSG: "Patricia de Lam" (NetworkBBDO)
Category: Outdoor
1st Klipdrift: "Pieter Drink Ys" (FCB Cape Town)
2nd Klipdrift: "Riviersonderend" (FCB Cape Town)
3rd DIT : "Vuil vingers" (Joe Public)
Category: Magazine
1st Landbouweekblad: "Mê" (FCB Cape Town)
2nd Tuis: "Handskoen" (Joe Public)
3rd Tuis: "Wasbak" (Joe Public)
Category: Newspapers
1st Klipdrift: "Lekker pittig" (FCB Cape Town)
2nd Rapport: "Afrikaners is nuuskierig" (Joe Public
Johannesburg)
3rd Beeld: "Matskoonmaker" (Blue)
