Advertising News South Africa

Zoom acquires JDB Advertising

In a move that not only strengthens and diversifies its client base but also boosts its turnover, ZOOM has acquired below-the-line agency, JDB Advertising. With JDB's managing director, John de Bruyn, and art director, Wayne du Rand, now both on board full time at ZOOM Advertising, the Cape Town agency takes over all JDB clients with immediate effect.

New clients for ZOOM, which is part of the Ogilvy Group, include Touchline Media, SuperMax, Penbev (Coca-Cola and Powerade), Robben Island Museum, Independent Online, TechINK, Delheim, Good Hope FM and Afrifresh.

Commenting on the acquisition, John de Bruyn said: "All our clients support this move and are excited about the future".

Managing director of ZOOM, Steve Massey added: "As part of the Ogilvy group, we can offer JDB's clients not only a very good home but also an impressive global network of services and resources".

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