Advertising News South Africa

Cannes Young Creatives winners announced

Every year young creatives attending the Cannes Lions Advertising Festival has 48 hours to crack a brief and come up with a print and web campaign. The brief this year was the Athens 2004 Olympic Games and the winning ad came from France, with Spain second and Brazil third. Brazil won the website category. View the winning ads.

In case you were wondering, you are classified as young if you are under the age of 28 years.

The candidates from 21 teams from around the world had 24 hours to create a print ad plus a further 24 hours to produce a web page or online ad.

The brief, to create an ad for the Athens 2004 Olympic games, was disclosed to all the competitors on Saturday 14 June. Members of the outdoor and press and cyber juries judged the work on Wednesday.

1st - France

Alban Penicaut (copywriter) Saatchi & Saatchi
Stephane Lecoq (art director) Saatchi & Saatchi
(View ad)

2nd Spain

Eva Crespo (art director) Tiempo BBDO Barcelona
Tomas Ferrandiz (copywriter) Tiempo BBDO Barcelona
(View ad)

3rd Brazil

Ana Carolina dos Reis (copywriter) Fallon PMA
Felipe Lucchi (art director) Leo Burnett
Sergio Mugnaini (cyber) J. Walter Thompson
(View ad)

Website Entry

The team from Brazil won the website entry.

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