Its aim is to provide knowledge of all aspects of media, including the advantages and disadvantages of each media channel and the ability to develop a full media plan and strategy for a client or agency.
The course is specifically designed for full-time brand managers, agency account executives/managers, media owner sales staff, junior media planners and media buyers who require a greater understanding of media strategy to improve current work status.
Apart from theory, the course includes exercises, projects, team work, two tests and a final exam. Official certificates of this qualification are given upon completion.
Lecturers include senior industry media directors, strategists and industry players.
Starts: 1 June 2006
Duration: Approx 20 weeks (ends end Oct)
Venue: AAA School of Advertising, Bree Street, Cape Town
Lectures: Tuesdays & Thursdays
Time: 5.30pm - 7.30pm
Outline: TBC
Cost: R6800 (50% deposit required); excluding textbook cost of R275 (including VAT)
Contact: Jeanne Pauw on tel +27 (0)21 422 1800 or email
Applications need to be in by 30 May.
