Cannes Lions 2018

#CannesLions2018: Pharma and Health & Wellness Lions winners!

The 65th annual Cannes Lions Festival of Creativity kicked off on 18 June with the Cannes Pharma and Cannes Health & Wellness Lions award ceremonies!
Health & Wellness Lions 2018 Grand Prix winner: The 'Corazon - Give Your Heart' integrated campaign for Montefiore by John X Hannes, New York with production and additional by Harbor Picture Company, New York.

Winners of the Cannes Lions Health track were announced and the Cannes Lions’ opening award ceremony held at the Palais on Monday, 18 June from 7pm.

Lions Health, now in its fifth year, recognises outstanding creative communications in the healthcare sector. Louise Benson, executive festival director of Lions Health explains:
Lions Health was created to promote the value of creativity in healthcare communications. Every year the health juries set the bar that little bit higher, and every year the industry rises to meet that challenge.
Cannes Lions 2018 Lions Health juries announced

Cannes Lions announced the 21 jury members set to judge the Pharma Lions and the Health & Wellness Lions awards at this year's Cannes Lions...

2 May 2018


The Health & Wellness Lions in particular celebrate creativity for personal well-being.

This is exceptionally engaging work which promotes non-prescription products, publically educates to allow self-diagnosis or facilitates pro-active personal care.

John Fidelino, executive creative director at InterbrandHealth was this year’s Health & Wellness Lions jury president.

This year's Health & Wellness Lions 2018 Grand Prix winner was the Corazon: Give Your Heart integrated campaign for Montefiore by John X Hannes, New York with production and additional by Harbor Picture Company, New York.



The Pharma Lions celebrate creative communications from pharmaceutical clients and services in this highly-regulated industry, honouring work that has supported in facilitating diagnosis, disease mitigation or illness management.

Rich Levy, CCO at FCB Health, was this year’s Pharma Lions jury president.


Grand Prix for Good: Health


Entries for public awareness messages, non-profit organisations and charities aren’t eligible in their category, but are considered for the Lions Health and United Nations Foundation Grand Prix for Good.

This year's Grand Prix for Good: Health went to TBWA/India (Mumbai) for the Asha Ek Hope Foundation social service’s 'Blink to Speak'.



View the full tables of winning work below:

Health and Wellness Lions winners


EntrantCountryClientProductTitleAward
JOHN X HANNES, New YorkUSAMONTEFIOREFILM, APP, OUTDOOR INSTALLATIONS, AND BILLBOARDSCORAZÓN - GIVE YOUR HEARTGrand Prix
J. WALTER THOMPSON BANGKOKTHAILANDKLEENEXFACIAL TISSUE : SKIN CARETINY DOLLGold Lion
SERVICEPLAN GERMANY, Munich / SERVICEPLAN KOREA, Seoul / DOT INCORPORATION, SeoulGERMANYDOTDOT MINIDOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED.Gold Lion
CARREFOUR, Massy / MARCEL, ParisFRANCECARREFOURCARREFOURBLACK SUPERMARKETGold Lion
Y&R MELBOURNEAUSTRALIAMONASH UNIVERSITYMONASH UNIVERSITYSIP SAFEGold Lion
RPA, Santa MonicaUSAPEDIATRIC BRAIN TUMOR FOUNDATIONHEALTHIMAGINARY FRIEND SOCIETY CAMPAIGNGold Lion
RPA, Santa MonicaUSAPEDIATRIC BRAIN TUMOR FOUNDATIONHEALTHIMAGINARY FRIEND SOCIETY CAMPAIGNGold Lion
ENERGY BBDO, ChicagoUSANATIONAL SAFETY COUNCILNATIONAL SAFETY COUNCILNATIONAL SAFETY COUNCIL "PRESCRIBED TO DEATH"Gold Lion
adam&eveDDB, LondonUNITED KINGDOMCALMCALMPROJECT 84Gold Lion
J. WALTER THOMPSON BANGKOKTHAILANDKLEENEXFACIAL TISSUE : SKIN CARETINY DOLLSilver Lion
McCANN BIRMINGHAMUNITED KINGDOMDEXCOMG6 GLUCOSE MONITORING SYSTEMRYAN & SUZIESilver Lion
GREY INDIA, MumbaiINDIAMAHINDRA RISESELF-EXAMINATION FOR BREAST CANCERTHE HEALTH PURSE (SEHAT KA BATUA)Silver Lion
mcgarrybowen ShanghaiCHINAALZHEIMER'S DISEASE CHINESEALZHEIMER’S DISEASE AWARENESS COMMUNICATIONTHE FADING FONTSilver Lion
Y&R BRAZIL, São PauloBRAZILSANTA CASA DE MISERICÓRDIA DE SÃO PAULOINSTITUTIONALHEMOJISilver Lion
OGILVY & MATHER, ChicagoUSACOOK COUNTY HOSPITALAIRBNBABYTHE TINIEST LISTINGSilver Lion
JAZZ COMMUNICATION, Bucharest / MAGICAMP NGO, BucharestROMANIAMAGICMAKERS NGOMAGIC HOME - A SHELTER FOR PARENTS WITH SICK CHILDRENTAKE A SEATSilver Lion
DDB MUDRA GROUP, MumbaiINDIAJOHNSON & JOHNSONSTAYFREE SANITARY PADSPROJECT FREE PERIODSilver Lion
WMcCANN, São PauloBRAZILHOSPITAL DE AMORINSTITUTIONALTHE FALLSilver Lion
JOHN X HANNES, New YorkUSAMONTEFIOREFILM, APP, OUTDOOR INSTALLATIONS, AND BILLBOARDSCORAZÓN - GIVE YOUR HEARTSilver Lion
McCANN NEW YORKUSACIGNACIGNATV DOCTORS OF AMERICA - SEASON 2Silver Lion
OGILVY AUSTRALIA, MelbourneAUSTRALIASUNCORPAAMI AAMI SMARTPLATESSilver Lion
McCANN NEW YORKUSARECKITT BENCKISERMUCINEX#SUPERSICKMONDAYBronze Lion
DROGA5, LondonUNITED KINGDOMBULK POWDERSSPORTS NUTRITIONNEGOTIATIONBronze Lion
GEOMETRY GLOBAL, PragueCZECH REPUBLICNEURODIGITALHAPTIC GLOVESTOUCHING MASTERPIECESBronze Lion
BWM DENTSU, SydneyAUSTRALIATHE ALS ASSOCIATIONCHARITYPROJECT REVOICEBronze Lion
J. WALTER THOMPSON COLOMBIA, BogotáCOLOMBIAEASY TAXI /COLOMBIAN RED CROSSTAXI SERVICEEASYASSISTANCEBronze Lion
CHEIL WORLDWIDE, MadridSPAINSAMSUNG / FECMASAMSUNG WAR CORRESPONDENTS ON BREAST CANCERBronze Lion
McCANN HEALTH, New Delhi / McCANN INDIA, MumbaiINDIAKWALITY LTD.KWALITY MILKNOON ASSEMBLYBronze Lion
TBWA\PARISFRANCEJACCEDE.COMASSOCIATION FOR DISABLED PERSONSBOREDOMBronze Lion
TBWA\PARISFRANCEAIDESNGO#SHARETHELOVEBronze Lion
OGILVY GERMANY, FrankfurtGERMANYEUROPEAN ANTI-BULLYING NETWORK (EAN)EUROPEAN ANTI-BULLYING NETWORK (EAN)ESCALATING GIFSBronze Lion
VML, BogotáCOLOMBIAAMBLYOPIA WORLD CAMPAIGNAMBLYOPIA WORLD CAMPAIGN I RESCUEBronze Lion
BETC/HAVAS, São PauloBRAZILASSOCIAÇÃO INTERNACIONAL HABITAT PARA A HUMANIDADEANTI MOSQUITO POSTERSDISSOLVING POSTERSBronze Lion
&CO, CopenhagenDENMARKTHE DANISH CANCER SOCIETY & TRYGFONDENTHE DANISH CANCER SOCIETY & TRYGFONDENHELP A DANEBronze Lion
TBWA\NEBOKO, AmsterdamTHE NETHERLANDSFONDS GEHANDICAPTENSPORTCHARITYZWEMMERBronze Lion
BBDO CHILE, SantiagoCHILECORPORACIÓN DEL TRASPLANTECORPORACIÓN DEL TRASPLANTE ONGCALL OF HOPEBronze Lion
BEARS CALLING, BerlinGERMANYLEAPS BY BAYERHEALTHCARETHE LEAP OF FAITHBronze Lion
ENEL ROMANIA, Bucharest / PUBLICIS ROMANIA, BucharestROMANIAENEL ROMANIA-THE NEST ADDRESSBronze Lion
COLENSO BBDO, AucklandNEW ZEALANDMARSPEDIGREETHE CHILD REPLACEMENT PROGRAMMEBronze Lion


Pharma Lions winners


EntrantCountryClientProductTitleAward
TBWA\INDIA, MumbaiINDIAASHA EK HOPE FOUNDATIONSOCIAL SERVICEBLINK TO SPEAKGold Lion
CHE PROXIMITY, MelbourneAUSTRALIACOCHLEARCOCHLEAR HEARING IMPLANTSTHE HEARING TEST IN DISGUISEGold Lion
GRUNENTHAL, High Wycombe / LANGLAND, WindsorUNITED KINGDOMGRUNENTHALDISEASE AWARENESSCHANGE GOUTGold Lion
HAVAS LYNX, ManchesterUNITED KINGDOMMUNDIPHARMABIPHENTINTHE SCREAMER, THE DISRUPTORSilver Lion
AREA 23, AN FCB HEALTH NETWORK COMPANY, New YorkUSABAYER PHARMACEUTICALS, INC.XOFIGO® (RADIUM RA 223 DICHLORIDE)BATTLE IN THE BONESilver Lion
FCB HEALTH, New YorkUSABOEHRINGER INGELHEIMSTIOLTO RESPIMATGARAGE, LIVING ROOM, KITCHENSilver Lion
McCANN NEW YORKUSATAKEDA/TRINTELLIXTRINTELLIXLIGHTER BLUESilver Lion
CHE PROXIMITY, MelbourneAUSTRALIACOCHLEARCOCHLEAR HEARING IMPLANTSTHE HEARING TEST IN DISGUISESilver Lion
AREA 23, AN FCB HEALTH NETWORK COMPANY, New YorkUSAELI LILLY AND COMPANYHEALTHTHE WORLD’S SMALLEST BOOTHSilver Lion
CDM NEW YORKUSABIOGENSPINRAZA UNBRANDEDZACS PLAY DAYSilver Lion
HAVAS LYNX, ManchesterUNITED KINGDOMCHUGAI / ROCHESYSTEMIC JUVENILE IDIOPATHIC ARTHRITIS PATIENT SUPPORTOUCHIESilver Lion
NBS, São PauloBRAZILCLIN KIDSNEBULIZER MASKS FOR CHILDRENSTORIES TO INHALESilver Lion
OGILVY & MATHER COLOMBIA, BogotáCOLOMBIAECUADOR MINISTRY OF PUBLIC HEALTHSAVOR SAVERSAVOR SAVERSilver Lion
ELANCO ANIMAL HEALTH, Basingstoke / SAATCHI & SAATCHI DÜSSELDORFUNITED KINGDOMELANCODEWORMING PRODUCTDOG, CATSilver Lion
FCB HEALTH, New YorkUSABOEHRINGER INGELHEIMSTIOLTO RESPIMATGARAGE, KITCHEN, LIVING ROOMBronze Lion
KLICK HEALTH, New YorkUSANOVARTISEDUCATIONTHE WRESTLERBronze Lion
FLEISHMANHILLARD, DublinIRELANDROCHE PRODUCTS (IRELAND) LIMITED AND MS IRELANDDISEASE AWARENESS AND HEALTHCARE ACCESSTHE MSUNDERSTOOD CAFÉBronze Lion
McCANN HEALTH, ShanghaiCHINAGLAXOSMITHKLINE (GSK)CERVICAL CANCER VACCINEA WARNING FROM THE FUTUREBronze Lion
DAVID, Buenos AiresARGENTINANOVARTISNOVARTIS#TREATMEKINDLYBronze Lion
GRUNENTHAL, High Wycombe / LANGLAND, WindsorUNITED KINGDOMGRUNENTHALDISEASE AWARENESSCHANGE GOUTBronze Lion
CHE PROXIMITY, MelbourneAUSTRALIACOCHLEARCOCHLEAR HEARING IMPLANTSTHE HEARING TEST IN DISGUISEBronze Lion
HAVAS LYNX, ManchesterUNITED KINGDOMASTRA ZENECABRILINTATHE ATTACKBronze Lion
THE CLASSIC PARTNERSHIP ADVERTISING, DubaiUNITED ARAB EMIRATESDUBAI HEALTH AUTHORITYPRESCRIPTION LABELRX PRESCRIPTION STICKERSBronze Lion


Healthy agency wins



Here’s a reminder of the 2018 Health & Wellness and Pharma Lions shortlists in full.

#CannesLions2018: Health & Wellness and Pharma shortlists!

The Cannes Lions Pharma and Health & Wellness Lions shortlists have been released, with SA seeing a single entry make it to the final round at Cannes Lions 2018...

17 Jun 2018


The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.


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