#CannesLions2016: Creative Effectiveness Lions winners!

21 Jun 2016

The 2016 Cannes Creative Effectiveness Lions award ceremony resulted in 13 awards in total

The Grand Prix went to Adam&Eve DDB London for their retail product 'Monty's Christmas' for client John Lewis.

“The winner epitomises the very best of creative effectiveness. It’s heartwarming work that uses creativity to drive exceptional results and profit growth,” said Lions Jury President, Andrew Robertson, CEO, BBDO.

View the full table of winning work below:

All the 2016 Creative Effectiveness Lions winners

Title	Client	Product	Entrant Company	Country	Prize
A01 (Creative Effectiveness)
MONTY'S CHRISTMAS	JOHN LEWIS	RETAIL	ADAM&EVEDDB London	UNITED KINGDOM	Grand Prix
INFREQUENT FLYERS	TIGERAIR	TRAVEL/TOURISM	McCANN MELBOURNE	AUSTRALIA	Silver Lion
THE WORLD'S TOUGHEST JOB	AMERICAN GREETINGS	AMERICAN GREETINGS	MULLENLOWE Boston	USA	Bronze Lion
SMELLCOME TO MANHOOD	OLD SPICE	MEN'S BODY CARE	WIEDEN+KENNEDY Portland	USA	Gold Lion
RABBIT RACE	MEDIA MARKT	MEDIA MARKT	OGILVY GERMANY Frankfurt	GERMANY	Silver Lion
MACITBETTER	McDONALD'S	BIG MAC	DDB Sydney	AUSTRALIA	Bronze Lion
UNDER ARMOUR I WILL WHAT I WANT	UNDER ARMOUR	UNDER ARMOUR	DROGA5 New York	USA	Silver Lion
#MYFAMILYCAN	SPC ARDMONA	SPC PACKAGED FRUITS & VEGETABLES	LEO BURNETT MELBOURNE	AUSTRALIA	Bronze Lion
RAISING EYEBROWS AND SUBSCRIPTIONS	THE ECONOMIST	NEWSPAPER	PROXIMITY LONDON	UNITED KINGDOM	Gold Lion
MADDEN NFL 15	EA SPORTS	MADDEN NFL 15	HEAT San Francisco	USA	Bronze Lion
ARIEL - SHARE THE LOAD	PROCTER & GAMBLE INDIA	ARIEL MATIC	BBDO INDIA Mumbai	INDIA	Bronze Lion
VF FAKKA	VODAFONE EGYPT	COMMUNICATION	J. WALTER THOMPSON CAIRO	EGYPT	Bronze Lion
CHRISTMAS IF FOR SHARING - 1914: A CHRISTMAS TRUCE	SAINSBURY'S	SUPERMARKET	AMVBBDO London	UNITED KINGDOM	Silver Lion