Live events, activations and sponsorship finalists
| LIVE ACTIVATIONS | |||
| Agency / Entrant | Title | Brand | Product |
| Impact BBDO Dubai | Traffic Jam | Pepsico | 7Up |
| 140 BBDO | Dunkin' Sooner | Dunkin' Donuts | Dunkin' Donuts |
| M&C Saatchi Abel | Chainsaw Chop | 10x Investments | Retirement Annuity |
| Shane Vermooten | Bypass Mobile Theatre | Bypass Movie | Bypass Movie |
| LIVE CRAFTS | |||
| Wondermerk Studios (Pty) ltd | Mecedes-Benz Fashion Week Joburg | African Fashion International | Motion Graphic Design |
| 140 BBDO | The DDPD | Dunkin' Donuts | Dunkin' Donuts |
| Levergy | Bowling Lab | Audi | Audi Sport |
| Ogilvy Johannesburg | Halloween Night Run | MultiChoice DStv | DStv |
| Shane Vermooten | Bypass Mobile Theatre | Bypass Movie | Bypass Movie |
| Lucan Visuals | Three Ships Projection Mapping | Distell | Three Ships Whisky |
| LIVE EVENTS | |||
| King James II | The Saxonwold Shebeen | Twin Peak Projects | Twin Peak Projects |
| icandi CQ (Pty) Ltd | #MoreThanData | Investec | Staff launch |
| Ogilvy Johannesburg | Halloween Night Run | MultiChoice DStv | DStv |
| Ogilvy Cape Town | Kickstarz | Metropolitan | Financial education |
| King James Group | Every 1 Counts | Sanlam | Financial Services |
| M&C Saatchi Abel | #SHAPEYOURCITY | Heineken | Heineken |
| Net#work BBDO | smarthub | Mercedes-Benz | smart |
| Witch & Wizard | Nike women Live | Nike africa | Nike Womens Training |
| Mama Creative | The Shabbat Project | Office of the Chief Rabbi of South Africa | The Shabbat Project |
| Lucan Visuals | Three Ships Projection Mapping | Distell | Three Ships Whisky |
| Witch & Wizard | Air max Day 2017 | Nike Africa | Nike Air Max |
| LIVE EVENTS - SPONSORSHIP | |||
| BrightRock (Pty) Ltd | BrightRock WP Sponsorship | BrightRock | BrightRock |
| King James Group | Well-made in Africa | Sanlam | Financial Services |
| JCDecaux | Ultra South Africa Samsung | Samsung | Galaxy Experience |
| Leo Burnett | Samsung Gaming Marathon | Samsung | sponsorship |
| PR & MEDIA COMMUNICATION CAMPAIGN | |||
| Agency / Entrant | Title | Brand | Product |
| Impact BBDO Dubai | #ShopLess | BRF | Sadia Frozen Foods |
| OnPoint PR | Nedbank Newsroom | Nedbank | Nedbank Newsroom |
| OnPoint PR | Design Indaba | Nedbank | Design Indaba |
| OnPoint PR | Ke Yona Ring Of Steel | Nedbank | Ke Yona Ring Of Steel |
| FleishmanHillard | Beautiful X Power | Nike South Africa | The first Nike female-only all-black leather shoe collection |
| Impact BBDO Dubai | Traffic Jam | Pepsico | 7Up |
| Grey Advertising Africa (Pty) Ltd | Dog Fight | NSPCA | NSPCA Special Investigations Unit |
| Impact BBDO Dubai | Switched On | Pepsico | 7Up |
| Halo Advertising Pty Ltd | More Music You Love | Jacaranda FM | Radio Station |
| Ogilvy Cape Town | #untaggable | Audi SA | Audi Brand |
| TBWA\RAAD | Camelpower | Nissan | Automotive |
| TBWA\RAAD | Unleashed | Infiniti | Automotive |
| OGILVY & MATHER AFRICA | The World's Most Eligible Bachelor | Ol Pejeta Conservancy | Ol Pejeta Conservancy |
| J. Walter Thompson KSA | Unveil | Saudi Telecom Company | Coverage |
| Young & Rubicam | OP45.2 | Operation Smile | #OP45.2 |
| Ogilvy Johannesburg | Halloween Night Run | MultiChoice DStv | DStv |
| Ogilvy Cape Town | Skip Fashion Exchange 2016 | Unilever | Skip |
| Levergy | Feel the Fire | New Balance | Proteas replica merchandise |
| Ogilvy Johannesburg | KFC Soundbite Chart | KFC | KFC Sounbite |
| Ogilvy Cape Town | The Slave Calendar | Iziko Museums of South Africa | Iziko Slave Lodge Museum |
| King James Group | Sanlam Conspicuous Savers | Sanlam | National Savings Month |
| Ogilvy Johannesburg | MTV #FCKHIV | Viacom | MTV |
| J.Walter Thompson Casablanca | Flawlessness | enti.ma | Fashion and lifestyle online magazine |
| Epic MSL Group (PTY) Ltd | Dunkin’ Donuts give South Africans the power to get their taste of Dunkin’ sooner | Dunkin' Donuts | Donuts, coffee and savoury goods |
| M&C Saatchi Abel | Reconciliation Table | Nando’s | Nando’s |
| The Niche Guys | World Toilet Day 2016 | Unilever | Domestos |
| NATIVE VML | ABSOLUT ONE SOURCE CAMPAIGN | ABSOLUT | ABSOLUT VODKA |
| Retroviral | #ElectionBurger | RocoMamas | Election Burger Limited Edition |
| Leo Burnett | Valentine's adults meal | Burger king | Burger king meal |
| Leo Burnett | Sufganiking | Burger king | whopper |
| Memac Ogilvy Dubai | Potatoes On Mars | International Potato Center | Potatoes On Mars |
Winners will be announced this coming weekend! Loeries Creative Week Durban takes place from 14 to 21 August 2017. Keep an eye on our Loeries Creative Week Durban special section for all the latest updates.
