Since its launch in 2014 in the Western Cape, the Wings for Life World Run (WFLWR) in South Africa - a Wings For Life Foundation event that funds research to find a cure for spinal cord injury - created a new set of opportunities for media engagement in Centurion.
For the third year running, Tribeca PR, who provides public relations support for the event, drove awareness of the new location, encouraged entries and introduced WFLWR ambassadors to a new media community. Tribeca's work saw the WFLWR covered in 27 print articles with 42 broadcasts across radio and TV.
