The SAARF Board has awarded the new TAMS contract to AGB Nielsen Media Research (AGB NMR). SAARF's CEO, Dr Paul Haupt, said that four international research companies tendered for the contract, but that after a long and exhaustive process, the SAARF Tender Committee decided on AGB NMR.
AGB NMR has excellent knowledge of the local television environment, and offers world-class technological solutions at a good price. In addition, it has a triple-A Broad-Based Black Economic Empowerment rating.
