Marketing New business South Africa

RMS Media gains financial high ground

RMS Media, together with Overend Outsource recently undertook investor communications for the Anglo/Kumba BEE announcement, South Africa's largest Empowerment transaction to date worth R9.2 billion. The RMS Media strategy included a campaign of three consecutive full-page, full-colour joint announcement advertisements in the business press, enlightening investors and the public of this huge BEE arrangement. The corporate statement detailed investment highlights and intrinsic transaction benefits for the mining giant.

RMS Media has also been tasked with the media implementation for FinWeek, with the Old Shanghai Firecracker Factory handling creative work.

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