Retail Trends



Marketing & Media trends

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Africa, the final frontier... in luxury

Hennessy is celebrating its 250th anniversary this year with a rapidly growing market in Africa, built on its understanding that the only possible way to be successful in Africa was to adopt and adapt to the tradition of the continent...

6 May 2015

New Levi's campaign inspired by consumers

Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)

11 Aug 2014

The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014

Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013

Luxury brands turn attention to Africa

Africa's growing middle class has expensive tastes and research by Bain & Company suggests that luxury goods sales will increase by 11% this year - demonstrating the continent's potential for upmarket goods.

By Zeenat Moorad 5 Nov 2013

Retailers hit sweet spot in Africa

Africa's scope for investment is steadily increasing and demand for more formal retail options from shoppers is following suit.

By Zeenat Moorad 26 Aug 2013

Edcon's first quarter retail sales up 3.2%

Retailer Edcon said on Thursday (22 August) that retail sales increased 3.2% to R6.205bn in the first quarter of the current financial year.

23 Aug 2013

Retail consumer markets offer promise

As the world's second-fastest growing region, Africa's booming economies have caught the eye of multinationals in search of higher yields. The region is topped only by emerging Asia.

By Zeenat Moorad 9 Jul 2013

Vodacom Business wants to grow fast

Within five years‚ Vodacom Business could account for 25% of Vodacom South Africa's service revenue according to new plans revealed by Vuyani Jarana‚ chief executive of the company

5 Jul 2013

Unilever calls Africa next growth market

Unilever Global has identified Africa as its next growth market and has rolled out its Sustainable Living Plan to the continent.

20 Jun 2013

Zambia hosts Pick n Pay's 95th foreign store

As part of its expansion into Africa, Pick n Pay yesterday, 21 March 2013, said it had opened a store in Luanshya, Zambia. This is the group's sixth Zambian store and takes the total of outlets outside of SA to 95 across eight countries.

22 Mar 2013

[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013

[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013

[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013

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