Focus on Shopper Marketing

Subscribe to industry newsletters

Long life milk democratises nutrition for under-resourced regions

Long life milk is democratising nutrition for many Africans, because it has qualities beneficial to transportation and storage, while it hurdles a major continental challenge: electricity supply...

By Gisele Gurgel 26 May 2016

Is your on-pack communication authentic enough?

In a retail landscape saturated with marketing messages, many consumers are tuning out communication that is impersonal and sales-focused in favour of brand voices that are open, honest and real...

Issued by Pyrotec 24 May 2016

Commoditisation versus innovation

For those prepared to rethink their approach, there is a way to avoid the commoditisation trap or, at the very least, differentiate their products on shelf...

Issued by Pyrotec 17 May 2016

Pyrotec PackMark gears up for fdt Africa 2016

With food & drink technology Africa (fdt) just around the corner, Pyrotec PackMark is gearing up to showcase a selection of coding and marking machines specifically engineered for the food and beverage industries...

Issued by Pyrotec 11 May 2016

Marvello rebrands its product range

The new Marvello Professional range from Unilever Food Solutions has been given a packaging facelift as well as improved flavour...

10 May 2016

Dentyne Gum repackages

Dentyne has launched new packaging for its gum, which features a premium, contemporary finish that adds a strong impression of simplicity and style, whilst still relying on colourful visuals...

5 May 2016

Jobs and R800m pledge unblocks merger delay

A commitment to spend R800m on small farmers and enterprises and a pledge to avoid job losses have helped unblock delays to a three-way merger of bottlers...

By Hilary Joffe 5 May 2016

Two years of non-stop production

Engineered to save customers time and improve efficiency, the 9028 inkjet printer from Markem-Imaje, locally represented by Pyrotec PackMark, features an M6' ink circuit that is designed to be changed by machine operators in less than six minutes...

Issued by Pyrotec 26 Apr 2016

Marketing to Millennials

Millennials or Gen Yers - those born between the early 1980s to the early 2000s - are an important generation for marketers and brand owners to get to grips with...

Issued by Pyrotec 25 Apr 2016

No Africa plans at Astrapak

Astrapak, a manufacturer of plastic packaging material, has no immediate plans to enter other African economies, despite tough operating conditions in SA...

By Fifi Peters 21 Apr 2016

Fix-a-Form case study: Paramount Home Entertainment

In a 'Movie Feast' campaign targeted at DVD viewers only, Paramount Pictures in the UK chose to attach discount vouchers for popular food and drinks to their DVD cases...

Issued by Pyrotec 20 Apr 2016

Make your product retail ready

PackMedia, the on-pack solutions brand from Pyrotec, offers a range of Do-It Hang Tabs and Display Strips that will satisfy almost every merchandising need...

Issued by Pyrotec 12 Apr 2016

Making grey clouds rain in favour of your business

Contrary to popular belief, there is light at the end of the tunnel - and no, this isn't the approaching train set to be derailed by yet another economic meltdown. Instead, as firm believers that every crisis can be turned into an opportunity, Uzenzele Holdings sat down with leading analysts to find the silver lining...

By Nadia Rawjee, Issued by Uzenzele Holdings 11 Apr 2016

Show more

Other industry news

Automotive
Lifestyle
Kongos in SA tour

20 hours ago

Logistics & Transport
ICT
Tourism
Education
Property
Legal
HR
Building
Agriculture
Finance
Energy & Mining
Healthcare
Marketing & Media