Shopper marketing is a practical discipline; it shouldn't be complicated and convoluted. If you've walked the floor and you are a resolute experimenter, backed by a tenacious attitude and reasonable on-the-ground retail experience, then you probably have the credentials to become a great shopper marketer.
By Jason (Frich) Frichol 27 Feb 2014 15:46
Every new year comes the unwelcome deluge of supplier notifications that annual price increases are imminent. Well, this year Rocket Creative is determined to turn the tables to the benefit of their clients.
Issued by Rocket Creative 21 Jan 2014 11:38
Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.
By Danette Breitenbach 17 Dec 2013 08:48
As of 6 December this year you will no longer see a nurturing mother feeding her happy baby a bottle of formula milk as an advertisement in any newspaper, magazine, on a website or on television.
By Lize Mills 11 Dec 2013 09:28
Following the retail trend of 'Black Friday' in the US, South Africa's on-line liquidator, Going.co.za, has secured large parcels of excess stock, clearance, ageing product and liquidation items for its end of year campaign, which begins today.
29 Nov 2013 11:37
Last year, over 130,000 Chinese travellers visited the country, a growth of over 50% on 2011. Numbers are expected to rise significantly after Chinese President Xi Jinping and President Jacob Zuma jointly declared 2014 the 'Year of South Africa' in China at this year's BRICS summit.
28 Nov 2013 10:34
iGlass, a creative template that turns a standard storefront window into a touchscreen where consumers can buy products, get quotes, browse catalogues or brochures and view and be alerted to product information.
23 Nov 2013 10:18
Health Minister Aaron Motsoaledi's proposed stricter tobacco display regulations will harm the retail business, a retailer said on Tuesday, 22 October 2013.
22 Oct 2013 15:58
The rise in e-commerce and its associated challenges and opportunities is spurring the need for innovation in the way businesses and their supply chains need to operate, with the emergence of digitally empowered consumers.
By Kate Stubbs 10 Oct 2013 10:30
In an environment where products are jostling for shelf space and consumer attention, category management is key to ensuring your brand stands out among the clutter. But when you're unable to personally be in every store all the time, how do you keep control and manage your products remotely?
By Warren Harding 6 Aug 2013 11:45
Last week on Biz Takeouts, the Marketing & Media radio show, in its brand new time slot of 9am-10am, we looked at shopper marketing, how radio can influence buying behaviour and the future of shopper marketing with Y&R Advertising. [twitterfall]
29 Jul 2013 07:00
Apollo Tyres SA has expressed concern about the anti-dumping investigation Brazilian authorities have launched against imports of new tyres for buses and trucks from SA and several other countries, including Japan and Russia.
By Amanda Visser 25 Jun 2013 08:07
Leading experiential activation agency, Tradeway, recently executed a back-to-school campaign that drove switching to Staedtler.
Issued by Tradeway Promotions 6 Jun 2013 13:29
The Quarterly Labour Force Survey, released by Statistics SA (Stats SA) on Monday (6 May) showed that 100,000 people lost their jobs in the first quarter of this year. The number of unemployed people now stands at 4.6m, equivalent to 25.2% of the working population.
7 May 2013 10:13
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