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How to capture shoppers' attention with the right window display
How to capture shoppers' attention with the right window display

A great window display has the ability to draw potential customers into your store, and with the festive season upon us, every store is battling for the attention of shoppers...

By Stephen Sandmann 15 Dec 2014 14:42

Krost Shelving and Racking - heroes in the storage solutions industry
Krost Shelving and Racking - heroes in the storage solutions industry

With Krost Shelving and Racking, you can grow your storage space without growing your budget through their racking, shelving, lockers and mezzanine flooring solutions...

Issued by Krost Shelving and Racking 12 Dec 2014 15:16

Attention retention, do shopping centres still have it?
Attention retention, do shopping centres still have it?

November through to February means increased time in the malls either for shopping, entertainment or simply catching up with friends and family over a meal or coffee for many consumers...

28 Nov 2014 13:49

Edgars moving in the right direction for 1D fans
Edgars moving in the right direction for 1D fans

In addition to being an official One Direction (1D) World partner, Edgars is launching the 'Edgars 1D World', the ultimate fan experience leading up to the local leg of the One Direction tour in early 2015...

28 Nov 2014 12:58

'Made in China'... no, in Britain actually, ol' boy
'Made in China'... no, in Britain actually, ol' boy

According to David Dawson, CEO of the British Chamber of Business in Southern Africa (BRITCHAM), South Africa's appetite for Brand Britain appears insatiable...

21 Nov 2014 13:18

2014 POPAI SA winners
2014 POPAI SA winners

POPAI SA's 4th Annual POP Industry Awards was held at the Radisson Blu Gautrain on Thursday, 13 November 2014, in sponsorship with ZaPOP, and saw Pod Communications walk away with the Display of the Year Award...

20 Nov 2014 14:33

Searching for convenience - keep retail paths simple
Searching for convenience - keep retail paths simple

If your business objective is to increase profit or sales, it means enticing more people into to your stores/branches and getting more people to buy your products and/or use your services...

By Jacqui Bessinger 13 Nov 2014 16:26

Messaging should come last
Messaging should come last

Shoppers are bombarded with thousands of messages in store, with brands aggressively vying to grab attention by shouting the loudest. Unfortunately, most of what is said is falling on deaf ears.

By Pierre Le Grange & Jason (Frich) Frichol 7 Nov 2014 15:53

Got a sticky problem? - Expanding Branding
Got a sticky problem?

Wondering where to go to get your stickers applied to on-pack product, either before it gets to store or after its on shelf? Expanding Branding offers an on-pack service where stickers can be applied pre- or post-merchandising...

Issued by Expanding Branding 29 Oct 2014 12:51

Hang your curved products now, with the Do-It FlexiTab - Pyrotec
Hang your curved products now, with the Do-It FlexiTab

Hanging products in stores can be a powerful tool in attracting customers' attention, however uniquely shaped products, such as toothpastes, hand creams and bottles, may pose a challenge. With the Do-It FlexiTab, it's as easy as 1-2-3...

Issued by Pyrotec 30 Sep 2014 14:42

Africa - the final frontier
Africa - the final frontier

In expanding and marketing products and services into Africa, business owners need to keep in mind that the continent of Africa has 53 countries, hundreds of languages and various cultures, making it a complex task.

By Sumesh Rahavendra 29 Sep 2014 07:46

Instant promo success, but potential long-term loss...?
Instant promo success, but potential long-term loss...?

I've bought all my instant coffee for a year. I'm not a bargain hunter, a fickle switcher nor pantry-filler. I'm a cross-shopper. A cross-shopper that does keep his eye on the most expensive goods that frequents his basket.

By Jason (Frich) Frichol 5 Sep 2014 14:49

Unilever sells ice cream to Eskimos
Unilever sells ice cream to Eskimos

Recently I stumbled upon one of the best ideas I've seen in store this year that drives a new consumption occasion... Magnum ice cream hot chocolate. But as exciting as this new idea is, I need to question why the execution fell short?

By Jason (Frich) Frichol 22 Aug 2014 13:28

National Science Week underway
National Science Week underway

Science and Technology Minister Naledi Pandor has commended the participation of South African schools in global science competitions, saying they were nurturing the country's future researchers and innovators.

5 Aug 2014 06:22

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