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GLOBAL

Wines and their labels: Crafting narratives that speak to us

If wine brands want to signify their differences and tell a story, be it real or fictional, about their product, they do so primarily through label design...

By Franck Celhay 14 Dec 2017

GLOBAL

Tailoring the customer experience boosts online sales

Annual online retail or "e-tail" sales now exceed $19 billion in Canada, AUS$21 billion in Australia, US$410 billion in the United States and US$1 trillion in China...

By Michael J. Armstrong and Narongsak (Tek) Thongpapa 31 Oct 2017

GLOBAL

Fashion world shaken by #NoFreePhotos row

PARIS - Photographers have risen up in revolt at the way fashion labels and influencers are using their street style images without crediting them, highlighting discontent about the "work for free" culture in the multi-billion dollar industry.

2 Oct 2017

GLOBAL

Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

GLOBAL

Digital Signage Summit Europe 2017 introduces DooH, Smart Cities, retail applications

The Digital Signage Summit Europe (DSS Europe) takes place at the Internationales Congress Center München on 5-6 July in Munich...

2 Jun 2017

GLOBAL

Customers likely to share positive experiences as much as bad experiences

Research done by Yonder Digital Group found that UK consumers are as likely to share a good experience as a bad one...

4 May 2017

GLOBAL

New campaign for Shaddy recaptures O. Henry short story magic

Japanese gift and lifestyle retailer Shaddy's new ad campaign features the O. Henry short story, The Gift of the Magi...

4 May 2017

GLOBAL

Puma ups forecast after sales leap in first quarter

German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the 1.0-billion-euro barrier and upping its forecasts for the year...

26 Apr 2017

NIGERIA

Nielsen pioneers world-first census of more than one million Nigerian stores using mobile technology

Global information and measurement company Nielsen has been measuring 1.2 million Nigerian retail outlets in what's being billed as the biggest global retail census operation of its kind to date...

Issued by Nielsen 28 Jul 2015