GLOBAL

2Sales CEO, Helmut Rieder. © .
#NewBiz: 2Sales acquired by Wunderman

WPP's wholly-owned global digital agency, Wunderman, has acquired 2Sales International SA, an e-commerce consulting agency...

6 Sep 2018

GLOBAL

CMOs struggling to fully optimise routes to revenue
CMOs struggling to fully optimise routes to revenue

Joint study reveals marketers are spending more time in meetings about collaboration than growing relationships with customers looking to more deeply engage with brands...

16 May 2018

GLOBAL

H&M’s New Routine sportswear campaign featuring graffiti artist Revok’s unauthorised artwork in the background. © H&M
Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

When street artist Jason "Revok" Williams sprayed his trademark chevrons on a handball court in Brooklyn, he probably didn't imagine he would end up in a legal fight with a high-street fashion giant for breach of copyright...

By Enrico Bonadio 9 Apr 2018

GLOBAL

Dolgachov © –
Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

GLOBAL

KRiemer via
Wines and their labels: Crafting narratives that speak to us

If wine brands want to signify their differences and tell a story, be it real or fictional, about their product, they do so primarily through label design...

By Franck Celhay 14 Dec 2017

GLOBAL

Tailoring the customer experience boosts online sales
Tailoring the customer experience boosts online sales

Annual online retail or "e-tail" sales now exceed $19 billion in Canada, AUS$21 billion in Australia, US$410 billion in the United States and US$1 trillion in China...

By Michael J. Armstrong and Narongsak (Tek) Thongpapa 31 Oct 2017

GLOBAL

A model walks the runway during the St. Sava Fundraising Fashion Show at Domenico Vacca Club New York on April 24, 2017 in New York City. Photo:
Fashion world shaken by #NoFreePhotos row

PARIS - Photographers have risen up in revolt at the way fashion labels and influencers are using their street style images without crediting them, highlighting discontent about the "work for free" culture in the multi-billion dollar industry.

2 Oct 2017

GLOBAL

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

GLOBAL

Digital Signage Conference, Florian Rotberg MD Invidis Consulting - image provided.
Digital Signage Summit Europe 2017 introduces DooH, Smart Cities, retail applications

The Digital Signage Summit Europe (DSS Europe) takes place at the Internationales Congress Center München on 5-6 July in Munich...

2 Jun 2017

GLOBAL

Warakorn Harnprasop ©
Customers likely to share positive experiences as much as bad experiences

Research done by Yonder Digital Group found that UK consumers are as likely to share a good experience as a bad one...

4 May 2017

GLOBAL

Actors in the new Dentsu campaign recapturing O. Henry's Gift of the Magi
New campaign for Shaddy recaptures O. Henry short story magic

Japanese gift and lifestyle retailer Shaddy's new ad campaign features the O. Henry short story, The Gift of the Magi...

4 May 2017

GLOBAL

joeppoulssen ©
Puma ups forecast after sales leap in first quarter

German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the 1.0-billion-euro barrier and upping its forecasts for the year...

26 Apr 2017

NIGERIA

Nielsen pioneers world-first census of more than one million Nigerian stores using mobile technology
Nielsen pioneers world-first census of more than one million Nigerian stores using mobile technology

Global information and measurement company Nielsen has been measuring 1.2 million Nigerian retail outlets in what's being billed as the biggest global retail census operation of its kind to date...

Issued by Nielsen 28 Jul 2015