BizTrends 2018


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GLOBAL

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In the last part of this three-part article, Jon Ratcliffe chatted with him about purpose, well-being, what advice he can give young students entering the industry...

By Jon Ratcliffe 19 Apr 2018

GLOBAL

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 2)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In part 2 of this three-part article, I chatted with him more about Monk Mode Mornings, how one should not mistake collaboration with creativity, the Netflix culture document [Netflix Culture Deck] and more...

By Jon Ratcliffe 12 Apr 2018

GLOBAL

Wpromote on profiting from empowering women in traditionally male-dominated industries

Think tech or marketing and you'll likely picture male workers. Luckily, that picture is slowly becoming more gender-balanced. Here, Wpromote explains their internal female-led initiative as well as why predictive lifetime modelling is a key aspect of holistic profit-driven marketing...

By Leigh Andrews 10 Apr 2018

GLOBAL

Effective Innovation shortlist for Warc Awards 2018 announced

The Warc Awards released the Effective Innovation shortlist, a global search for next-generation marketing effectiveness...

10 Apr 2018

GLOBAL

Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

When street artist Jason "Revok" Williams sprayed his trademark chevrons on a handball court in Brooklyn, he probably didn't imagine he would end up in a legal fight with a high-street fashion giant for breach of copyright...

By Enrico Bonadio 9 Apr 2018

GLOBAL

News media is being redefined by the connected consumer

How the "connected individual" is impacting news media is the focus of a new report released by the International News Media Association (Inma)...

28 Mar 2018

GLOBAL

Google and Common Ground launch 'Little by Little'

Common Ground partners with Google to launch 'Little by Little', a global campaign in support of the Sustainable Development Goals...

16 Mar 2018

GLOBAL

American Theatre Wing, The Broadway League to receive Lifetime Achievement Award from NYF

New York Festivals (NYF) International Advertising Awards will honour two of New York City's iconic theatre organisations, The Broadway League and the American Theatre Wing with the New York Festivals Lifetime Achievement Award...

13 Mar 2018

GLOBAL

#CannesLions2018: CEO Phil Thomas on the creative year ahead

Jon Ratcliffe sat down with Phil Thomas, CEO of Cannes Lions Festival, and spoke to him about his belief that there has been more change in marketing in the last year than the 10 years preceding it, and why they're launching 'ecommerce', 'experience', and 'social and influencer' Lions...

By Jon Ratcliffe 9 Mar 2018

GLOBAL

Warc 100's top campaigns, agencies and brands for effectiveness

The 2018 Warc 100, an annual global index of the world's top marketing campaigns and companies based on their business impact has been released...

26 Feb 2018

GLOBAL

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Some may have cringed at the ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy...

By John Sinclair 20 Feb 2018

GLOBAL

Shortlist for 2018 AME Awards announced

New York Festivals AME Awards, for the World's Best Advertising and Marketing Effectiveness, announced the shortlist for the 2018 competition...

20 Feb 2018

GLOBAL

#FairnessFirst: H&M's diversity manager, #MLKDay and the #pinkify debate

This week, diversity was a strong focus on social media as H&M announced the appointment of a diversity manager following the 'racist hoodie' outrage, social citizens stood up for civil rights on #MLKDay, and the #pinkifying hashtag spawned lovers and haters alike...

By Leigh Andrews 22 Jan 2018

GLOBAL

#FairnessFirst: Amplifying the female voice

The first work week of 2018 for many was also one where we heard the global female voice loud and clear on social media, with 'celebration emojis' for everything from Iceland's equal pay law to #HereWeAre, #TimesUp and #Oprah2020...

By Leigh Andrews 15 Jan 2018

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