#MandelaMonth

GLOBAL

#FairnessFirst: Not-so-secretly supporting Pride Month with Russia's #thehiddenflag

The Fifa World Cup settled the global gaze on Russia for the past few weeks. While July 2018 has been a time of football celebration, it's also Pride Month. So while 'gay propaganda' is still banned in Russia, that doesn't mean there's been a lack of rainbow support - where there's will, there's a way...

By Leigh Andrews 16 Jul 2018

GLOBAL

#FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018

A stand-out factor of Cannes Lions 2018 was the introduction of the SDG Lions to this year's Festival of Creativity. We can make the world a better place through creativity...

By Leigh Andrews 25 Jun 2018

GLOBAL

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

CMO Council and Deloitte Study finds hesitation to embrace analytics skills, forge new C-Suite partnerships and extend strategic role beyond short-term acquisition goals...

1 Jun 2018

GLOBAL

CMOs struggling to fully optimise routes to revenue

Joint study reveals marketers are spending more time in meetings about collaboration than growing relationships with customers looking to more deeply engage with brands...

16 May 2018

GLOBAL

A priest and a psychic walk into a New York bar...

This is one of my favourite pictures of New York. It shows the density of the place. As I am taking a picture of the graffiti, in that split second of focusing, a yellow cab and a man on a motorised wheelchair drifted into frame...

By Damon Stapleton 9 May 2018

GLOBAL

Effective Content Strategy shortlist for Warc Awards 2018 announced

The Warc Awards released a shortlist for the Effective Content Strategy category - a search for branded content strategies that can demonstrate a business outcome...

2 May 2018

GLOBAL

Marketing leaders say level of media spend will be linked to reporting accuracy

CMO Council Member Study reveals many will boost spend in online video advertising and voice willingness to pay premiums for guaranteed views and deep customer insights...

26 Apr 2018

GLOBAL

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In the last part of this three-part article, Jon Ratcliffe chatted with him about purpose, well-being, what advice he can give young students entering the industry...

By Jon Ratcliffe 19 Apr 2018

GLOBAL

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 2)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In part 2 of this three-part article, I chatted with him more about Monk Mode Mornings, how one should not mistake collaboration with creativity, the Netflix culture document [Netflix Culture Deck] and more...

By Jon Ratcliffe 12 Apr 2018

GLOBAL

Wpromote on profiting from empowering women in traditionally male-dominated industries

Wpromote explains their internal female-led initiative as a key aspect of holistic profit-driven marketing...

By Leigh Andrews 10 Apr 2018

GLOBAL

Effective Innovation shortlist for Warc Awards 2018 announced

The Warc Awards released the Effective Innovation shortlist, a global search for next-generation marketing effectiveness...

10 Apr 2018

GLOBAL

Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

When street artist Jason "Revok" Williams sprayed his trademark chevrons on a handball court in Brooklyn, he probably didn't imagine he would end up in a legal fight with a high-street fashion giant for breach of copyright...

By Enrico Bonadio 9 Apr 2018

GLOBAL

News media is being redefined by the connected consumer

How the "connected individual" is impacting news media is the focus of a new report released by the International News Media Association (Inma)...

28 Mar 2018

GLOBAL

Google and Common Ground launch 'Little by Little'

Common Ground partners with Google to launch 'Little by Little', a global campaign in support of the Sustainable Development Goals...

16 Mar 2018

Show more