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image © .
The rise of the internet class

Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internet, he pops up. He is young, very young, but is constantly telling me that he has the wisdom and the secret stuff that can help me...

By Damon Stapleton 26 Sep 2018

GLOBAL

From 'Denmark vs. Trump' campaign for Danish political party Socialistisk Folkeparti by UncleGrey. Image supplied.
Warc releases Effective Innovation Report 2018

Warc has released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking...

20 Sep 2018

GLOBAL

#BehindtheSelfie with... Damon Stapleton
#BehindtheSelfie with... Damon Stapleton

This week, we got behind the selfie with SA export Damon Stapleton, now chief creative officer at DDB New Zealand...

By Leigh Andrews 19 Sep 2018

GLOBAL

A scene from Dr Beal's presentation for Spark Media.
The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 18 Sep 2018

GLOBAL

#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism
#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by...

By Leigh Andrews 17 Sep 2018

GLOBAL

What do you want creativity to do?
What do you want creativity to do?

"What can creativity do?" Last week, I was asked this simple question. I have been asked this four-word puzzle a few times in my career. It is a strange question...

By Damon Stapleton 22 Aug 2018

GLOBAL

The One Club and the 3% Movement call for entries for Next Creative Leaders
The One Club and the 3% Movement call for entries for Next Creative Leaders

The One Club for Creativity and the 3% Movement opens global call for entries for their joint Next Creative Leaders programme...

24 Jul 2018

GLOBAL

The Hidden Flag
#FairnessFirst: Not-so-secretly supporting Pride Month with Russia's #thehiddenflag

The Fifa World Cup settled the global gaze on Russia for the past few weeks. While July 2018 has been a time of football celebration, it's also Pride Month. So while 'gay propaganda' is still banned in Russia, that doesn't mean there's been a lack of rainbow support - where there's will, there's a way...

By Leigh Andrews 16 Jul 2018

GLOBAL

#FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018
#FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018

A stand-out factor of Cannes Lions 2018 was the introduction of the SDG Lions to this year's Festival of Creativity. We can make the world a better place through creativity...

By Leigh Andrews 25 Jun 2018

GLOBAL

New study reveals CMO's hesitant to fully embrace revenue strategy leadership
New study reveals CMO's hesitant to fully embrace revenue strategy leadership

CMO Council and Deloitte Study finds hesitation to embrace analytics skills, forge new C-Suite partnerships and extend strategic role beyond short-term acquisition goals...

1 Jun 2018

GLOBAL

CMOs struggling to fully optimise routes to revenue
CMOs struggling to fully optimise routes to revenue

Joint study reveals marketers are spending more time in meetings about collaboration than growing relationships with customers looking to more deeply engage with brands...

16 May 2018

GLOBAL

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A priest and a psychic walk into a New York bar...

This is one of my favourite pictures of New York. It shows the density of the place. As I am taking a picture of the graffiti, in that split second of focusing, a yellow cab and a man on a motorised wheelchair drifted into frame...

By Damon Stapleton 9 May 2018

GLOBAL

Jury chair John Dokes, AccuWeather Network.
Effective Content Strategy shortlist for Warc Awards 2018 announced

The Warc Awards released a shortlist for the Effective Content Strategy category - a search for branded content strategies that can demonstrate a business outcome...

2 May 2018

GLOBAL

Marketing leaders say level of media spend will be linked to reporting accuracy
Marketing leaders say level of media spend will be linked to reporting accuracy

CMO Council Member Study reveals many will boost spend in online video advertising and voice willingness to pay premiums for guaranteed views and deep customer insights...

26 Apr 2018

GLOBAL

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)
Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In the last part of this three-part article, Jon Ratcliffe chatted with him about purpose, well-being, what advice he can give young students entering the industry...

By Jon Ratcliffe 19 Apr 2018

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Bruce Daisley, VP for Europe at Twitter. © .
Bruce Daisley of Twitter on the power of amazing culture businesses (Part 2)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In part 2 of this three-part article, I chatted with him more about Monk Mode Mornings, how one should not mistake collaboration with creativity, the Netflix culture document [Netflix Culture Deck] and more...

By Jon Ratcliffe 12 Apr 2018

GLOBAL

Marissa Allen (left) at the Wpromote Rise event.
Wpromote on profiting from empowering women in traditionally male-dominated industries

Wpromote explains their internal female-led initiative as a key aspect of holistic profit-driven marketing...

By Leigh Andrews 10 Apr 2018

GLOBAL

Christoper Yu, Innovation chair. Image supplied.
Effective Innovation shortlist for Warc Awards 2018 announced

The Warc Awards released the Effective Innovation shortlist, a global search for next-generation marketing effectiveness...

10 Apr 2018

GLOBAL

H&M’s New Routine sportswear campaign featuring graffiti artist Revok’s unauthorised artwork in the background. © H&M
Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

When street artist Jason "Revok" Williams sprayed his trademark chevrons on a handball court in Brooklyn, he probably didn't imagine he would end up in a legal fight with a high-street fashion giant for breach of copyright...

By Enrico Bonadio 9 Apr 2018

GLOBAL

News media is being redefined by the connected consumer
News media is being redefined by the connected consumer

How the "connected individual" is impacting news media is the focus of a new report released by the International News Media Association (Inma)...

28 Mar 2018

GLOBAL

Google and Common Ground launch 'Little by Little'
Google and Common Ground launch 'Little by Little'

Common Ground partners with Google to launch 'Little by Little', a global campaign in support of the Sustainable Development Goals...

16 Mar 2018

GLOBAL

Charlotte St. Martin, president of the Broadway League and Heather Hitchens, president and CEO of the American Theatre Wing. Image provided.
American Theatre Wing, The Broadway League to receive Lifetime Achievement Award from NYF

New York Festivals (NYF) International Advertising Awards will honour two of New York City's iconic theatre organisations, The Broadway League and the American Theatre Wing with the New York Festivals Lifetime Achievement Award...

13 Mar 2018

GLOBAL

Phil Thomas, CEO of Cannes Lions Festival.
#CannesLions2018: CEO Phil Thomas on the creative year ahead

Jon Ratcliffe sat down with Phil Thomas, CEO of Cannes Lions Festival, and spoke to him about his belief that there has been more change in marketing in the last year than the 10 years preceding it, and why they're launching 'ecommerce', 'experience', and 'social and influencer' Lions...

By Jon Ratcliffe 9 Mar 2018

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Andrew Robertson, president and chief executive, BBDO Worldwide.
Warc 100's top campaigns, agencies and brands for effectiveness

The 2018 Warc 100, an annual global index of the world's top marketing campaigns and companies based on their business impact has been released...

26 Feb 2018

GLOBAL

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans
The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Some may have cringed at the ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy...

By John Sinclair 20 Feb 2018

GLOBAL

Oprah Winfrey in the The Immortal Life of Henrietta Lacks film. © HBO.
Shortlist for 2018 AME Awards announced

New York Festivals AME Awards, for the World's Best Advertising and Marketing Effectiveness, announced the shortlist for the 2018 competition...

20 Feb 2018

GLOBAL

Original image © Besjunior –
#FairnessFirst: H&M's diversity manager and the #pinkify debate

This week, diversity was a strong focus on social media as H&M announced the appointment of a diversity manager following the 'racist hoodie' outrage and the #pinkifying hashtag spawned lovers and haters alike...

By Leigh Andrews 22 Jan 2018

GLOBAL

Original image © .
#FairnessFirst: Amplifying the female voice

The first work week of 2018 for many was also one where we heard the global female voice loud and clear on social media, with 'celebration emojis' for everything from Iceland's equal pay law to #HereWeAre, #TimesUp and #Oprah2020...

By Leigh Andrews 15 Jan 2018

GLOBAL

Grand Prix winner, Channel 4's coverage of the 2016 Rio Paralympics through the 'Media that can!' campaign.
Warc announce Effective Channel Integration winners

Warc has announced the winners of the Effective Channel Integration category of its Media Awards 2017, a global competition recognising comms planning which has made a positive impact on business results...

10 Jan 2018

GLOBAL

Regional grand jury on judging the AME Awards
Regional grand jury on judging the AME Awards

With an eye towards judging this year's competition, the AME Awards's regional grand jury members weigh in on judging the Awards...

9 Jan 2018

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