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#NewCampaign: Jeremy Clarkson introduces Emirates' new, game-changing first class suites

Much-loved TV celebrity and motoring expert Jeremy Clarkson fronts Emirates' latest advertising campaign for its game-changing first-class private suites...

By Cari Coetzee 30 Nov 2017


Radisson Blu Super Breakfast prompts creative social media video campaign

To showcase their new super breakfast offering, Radisson Blu launched a creative, multichannel social media video campaign inspired by the magic moments that take place around the breakfast table...

7 Sep 2017


Authentic narrative for resonant branded entertainment

Branded entertainment, a particular offshoot of content marketing, can be defined as a communication effort that employs a compelling authentic narrative to achieve brand resonance...

By Marthinus Van Loggerenberg 5 May 2017