The Carling Black Label Cup and the campaign
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Wed 7 January 2026
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January is an opportunity for brands: 11 social media marketing ideas

KEITH KAKADIA

Keith Kakadia, marketing strategist and CEO of Sociallyin, notes that brands that view the New Year as a behavioural reset tend to experience stronger engagement and faster momentum…

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The Carling Black Label Cup and the campaign that changed fan engagement

ISSUED BY CAXTON MEDIA

It could easily be rated as South Africa’s biggest, most influential brand engagement campaign of all time... read
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Blu Label Media
Blu Label Media specializes in innovative outdoor adverting, delivering high-visibility advertising campaigns that engage with consumers and elevate brands. Your brand, our expertise - everywhere you go.
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