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#VMLYRTheEdge: How to get your brand noticed in Africa

JESSICA TENNANT

VMLY&R SA's Live from The Edge presented both local and global thought leaders talking to the theme 'From Cultural Clichés to Brand Authenticity', addressing cultural relevance in the African context. Here, HeyHuman's Neil Davidson and Unilever's Lethepu Matshaba's thoughts on the subject... read
Preparing your brand for the female consumer of 2030

NICKY BRAND

Nicky Brand, senior business consultant at Acceleration writes that the women of 2030 will not be stereotyped and elaborates on research from Wunderman Thompson which identifies five emerging female archetypes for the modern marketer to consider...read
Influencer marketing: Finding the right fit

FAREEZ JOULEY

Chief innovation officer at Eclipse Communications, Fareez Jouley deep-dives into influencer marketing and how brands can find the right fit...read
Digital media and PR: The path to growth for agencies in the age of digital

MOLIEHI MOLEKOA

Moliehi Molekoa, managing director of Magna Carta Reputation Management Consultants discusses the path to growth for agencies in the age of digital...read
Advertising
Taking the distance window for a test drive

ISSUED BY VICINITY MEDIA

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Mobile
Invitation for high demand spectrum to be published soon, says ICASA
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Social Media
Influencer compensation: How money moves within the Nigerian influencer industry

GBENGA SOGBAIKE

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International
Epica 2020 Awards announce new deadline for entries
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Incubeta is an international team of experts in marketing, technology, data, and creative.
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