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| DAMON STAPLETON At the beginning of the week, Kodak, a once giant company was trading at the lowly price of $2.62. By Wednesday it was trading at close to $60... read |
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| BRENDAN SEERY Pendorings: creative method of conveying a simple message; deception from aware.org.za tarnishes what is a good message...read |
| | KHANGELANI DZIBA Marketing and brand communications enthusiast, Khangelani Dziba writes about the recent debate sparked by the Nikon influencer marketing campaign and how brands need to ensure that their strategies include more diversity, more transformation and more inclusion...read |
| | RON STEFANSKI Ron Stefanski, internet entrepreneur and marketing professor at National Louis University, unpacks what grassroots marketing is and how this powerful marketing tool is still effective for helping companies find new customers for their products and services...read |
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| | | REANA ROSSOUW, ISSUED BY NEXT GENERATION When the dust settles, the humanitarian sector will need to take strategic steps to restore and strengthen its capacity to contribute effectively to a post-Covid world... Read |
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| | | AMY PIETERSE, ISSUED BY GINKGO AGENCY Gender-based violence plagues South Africa. It's a pernicious affliction that impacts us as individuals and a society. This Women's Day, we recognise the women who are combatting this epidemic... Read |
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Direct Marketing |
| ISSUED BY DMASA Entries for the Direct Marketing Association of SA (DMASA) Assegai Integrated Marketing Awards have, this year, featured submissions from beyond our borders including significant interest from Ghana, Algeria, Mozambique and Botswana... Read |
Marketing |
| JOHANNA MCDOWELL & BREHNDAN BOTHA Johanna McDowell of the Independent Agency Search and Selection (IAS) and certified ActionCoach business coach Brehndan Botha review the pitfalls of agencies that have fallen into the "we'll take our lead from the client" trap... Read |
Streaming |
| ISSUED BY SHOWMAX "The woman that you see in front of you is self-made," says Kelly Khumalo in the opening sequence of her reality show, now streaming on Showmax... Read |
Business |
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| PROFESSOR FRANCIS PETERSEN Global Peace Index statistics show that violence in South Africa is similar to countries at war or in conflict. When it comes to female victims, the figures almost defy comprehension... Read |
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| Together with advertising agencies, design companies, media agencies and marketers as strong partners, the AAA's vision is to set and maintain globally recognised standards for world class education and training of students. |
Quotes |
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Nicky Gumbel "You can't change how people treat you or what they say about you. All you can do is change how you react to it." |
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- Rogerwilco appoints Zimkhita Buwa and Tom Fels - more info
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