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 | Dustin Chick will be using his journalism and communications expertise to launch and lead M&C Saatchi Abel's new PR agency, Razor... read |
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 | BONISWA PEZISA I predict we will see a rise of essentialism and discernment, mindfulness and wholesomeness, and Boomer apps over the course of 2020...read |
|  | DANILO ACQUISTO South African internet penetration in 2020 will increase to 71.4% which is an increase of 7.6%. With more people having internet access and consuming content online, Danilo Acquisto lists some of the digital video and influencer marketing trends to consider...read |
|  | LEIGH ANDREWS This week, we go #BehindtheSelfie with Brad Smale, group managing director at IPG Mediabrands for UM, Initiative, Reprise, Cadreon, Marketing Sciences and Mullen Lowe...read |
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| The Lead Creative |
 | SEMONA PILLAY Although this generation has less spending power than Millennials, it is estimated that 40% of consumer spending will be attributed to Generation Z consumers in 2020... Read |
 | CHRISTELE CHOKOSSA Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's population will surpass that of China. The way consumers shop in the region is ever-changing... Read |
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 | KIRSTEN DEWAR Now for the good news. There's a huge opportunity for growth in online retail, but the path to profits is through dramatically improving customer experience... Read |
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 | ANDREW SMIT For years digital marketers revelled in the fact that they could accurately measure the return on ad spend. Since everything could be tracked, we could know where our money was being spent and how it was being consumed by our target audiences. Read |
| Research |
 | NDEYE DIAGNE, ISSUED BY KANTAR 'Africa is changing fast' is a euphemism. The nature of the continent's change is not just fast, it has been deep, at times totally unforeseen and always multi-dimensional... Read |
| Social Media |
 | South African fashion and gifting retailer Big Blue has come under fire for selling a t-shirt printed with the words "Water Polo Teacher's Pet"... Read |
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 | Cybersecurity is an ever-growing concern for businesses. While their obvious worry is about sensitive data breaches and leaks, cyber weakness also hurts innovation... Read |
 | SARAH MARIE JORDAAN & KAVITA SURANA When it comes to strategies for slowing the effects of climate change, the idea of reducing wasted energy rarely gets a mention. But our recent Nature Climate Change article makes the case that reducing wastage in the power sector, focusing specifically on the grid, can be a critical lever in lowering national emissions... Read |
 | ANSA LEIGHTON Global lawmakers' growing concern with privacy is forcing marketers to rely more heavily on their first-party data. For the foreseeable future, CMOs will need to turn their minds to how they can use this data to create content that answers consumers' needs and captures their minds and loyalty. Read |
 | Many South Africans would have decided to make 2020 the year that they start their own business... Read |
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