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 | JESSICA TENNANT The IAB Insight Series held the last edition of its Q1 instalment, namely 'The Future of Work', this time focusing on transformation in the digital economy and the principles of future focus...read |
|  | TIISETSO MALOMA Tiišetšo Maloma shares the two most important quotations in marketing he says will help you to become an expert in customers' eyes...read |
|  | LEIGH ANDREWS International Women's Day was celebrated on Friday, 8 March with the 2019 campaign theme of #BalanceforBetter. With reports that the global gender pay gap is actually widening despite increased awareness of the issue, we need to go beyond giving working women flowers and cupcakes in recognition of their contributions on the day...read |
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| The Lead Creative |
 | JACQUES DU BRUYN What is the point of talking about trends? Do they assist our decision-making or are they a badge that we wear to help us feel like we're in the know? Read |
| CRM, CX, UX |
 | An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives - but the days of offering points as the frontline reward are long gone... Read |
 | ISSUED BY CORINIUM GLOBAL INTELLIGENCE Organisations have started to realise the value and importance of customer experience within their businesses. It's important to have the right mix of people, data, systems, processes and services to deliver exceptional customer experiences... Read |
| Digital |
 | RIRHANDZU SHENGWENYANA It's critical that social media managers understand the overall corporate strategy and the company's position so that this guard them when dealing with backlashes... Read |
 | ISSUED BY SKY DIGITAL Born of mobile and digital marketing stalwart IMDM, Sky Digital is the sleek, youthful and future-thinking agency that speaks to your company as a unique entity... Read |
| PR & Communications |
 | ROBERT GENTLE It needs to take control of its public narrative... Read |
 | ISSUED BY MANGO-OMC The International Public Relations Network provides global insight on how PR agencies are adapting to the new PR trends... Read |
| Research |
 | UK-based digital marketing agency AccuraCast has done a study that shows the impact of mega influencers across social media platforms is waning, and micro influencers - and in-house staff - are stronger for marketing... Read |
 | Psychologically, we are programmed to respond well to being rewarded for good behaviour... Read |
 | ISSUED BY INSIGHT SURVEY Insight Survey's latest South African Coffee Landscape Report 2019 carefully unfolds the global and local coffee markets based on the latest information and research... Read |
| Social Media |
 | In this video, Nyiko Chauke of Marketing Fridays interviews Regaugetswe Thwala an account manager at influencer specialist agency, The Salt. Read |
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Regaugetswe Thwala, account manager at The Salt |
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