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| IAB Digital Summit & Bookmarks | |
| |  | ELIZABETH DE STADLER The long-awaited Protection of Personal Information (PoPI) Act regulations were published last year in September. They don't say much, but what they do say spells more than just sleepless nights for direct marketers... Read |  | LEIGH ANDREWS How will the advertising industry adapt AI at a larger scale? Can we innovate with data analysis and profiling without creeping out customers? I discussed the possibilities and explored the power of digital with three of this year's scheduled female powerhouse speakers for the fourth IAB SA Digital Summit, taking place next week on 1 March 2018 at the Theatre on the Track... Read |
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| Marketing & Media |
 | MARCUS 'THE MALTESE FALCON' BREWSTER There has been plenty to celebrate in Malta this month. We learned the island's GDP growth is predicted to be the highest in Europe and secondly, it's Karnival time! Read |
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| |  | LOUISE MARSLAND The Design Indaba stage was a cathartic moment for the first speaker of day one, Zimbabwean-born filmmaker, Sunu Gonera, who told Bizcommunity.com that it was a "coming of age moment" for him to tell his own story to his peers and have it well received... Read |  | LEIGH ANDREWS The 23rd Design Indaba conference, taking place at the Artscape from 21 to 23 February 2018, kicked off with a reminder not to film proceedings and to keep phones on silent. Tweeting, Facebook check-ins and Instagram tagging were allowed - clearly, as it's all about sharing the inspiration... Read |  | A list of specially curated films that will be showcased at this year's Nightscape, at the Artscape in Cape Town, from 22-23 February 2018... Read |  | JESSICA TENNANT This a continuation of Dutch trend forecaster Li Edelkoort's presentation at Lisof, on her latest trend book, Goddesses for spring/summer 2019... Read |
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| Advertising |
 | ISSUED BY 99C Recently recognised by its peers as Cape Town's "Most Admired Agency", 99c has come a long way in the agency's relatively short existence... Read |
 | BRENDAN SEERY Advertising has sometimes been described as the art of enticing people into buying things they don't need and they can't afford. In the car business, especially, it is often dreams which are being sold... sadly, those sort of dreams which can get people into big financial trouble eventually... Read |
 | New York Festivals AME Awards, for the World's Best Advertising and Marketing Effectiveness, announced the shortlist for the 2018 competition... Read |
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| Branding |
 | JOHN SINCLAIR Some may have cringed at the ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy... Read |
| CRM, CX, UX |
 | LAUREN HARTZENBERG Newly appointed as head of customer interaction and marketing at Spree, Esther Hoogstad will be taking charge of the online retailer's end to end customer experience... Read |
| Education |
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| ESG |
 | Facebook has announced a three-year partnership to support The Nelson Mandela archive, based at the Nelson Mandela Foundation... Read |
| Events & Conferencing |
 | ISSUED BY WORX GROUP In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences... Read |
| Exhibitions |
 | ISSUED BY SCAN DISPLAY Justin Hawes, MD of Scan Display, admits that being a stand builder for the exhibition industry is challenging: tight deadlines and limited budgets constantly need to be balanced with exacting standards and a hugely competitive market... Read |
| Marketing |
 | GAU NARAYANAN How South Africa can be used as a hub for growing into the rest of Africa, using South Africa as a launch pad for talking to Africans in Africa... Read |
 | BEN LEO Rural areas are arguably the most overlooked spaces in Africa, in terms of government services as well as corporate attention. It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025... Read |
| Media |
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| OOH |
 | ISSUED BY PROVANTAGE Shamy Naidu, Executive: Transit Ads, outlines the milestones on the growth trajectory of national digital television channel Transit.TV... Read |
 | ISSUED BY TRACTOR OUTDOOR The addition of a third digital site to the LOOP network has grown Tractor's portfolio significantly... Read |
| TV |
 | Following a dispute between fashion designer David Tlale and the original winner of his reality show The Intern, a young Limpopo designer has been announced as the new winner. Read |
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Anthony Burgess "I didn't think; I experimented." |
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- Red Carpet Concepts signs four new accounts, undergoes rebrand - more info
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Creative writing for the mediaPRISA - 21 Feb 2018 to 23 Feb 2018, Randburg | 14 Mar 2018 to 16 Mar 2018, Cape Town | 13 Jun 2018 to 15 Jun 2018, Polokwane | 12 Sep 2018 to 14 Sep 2018, Randburg |
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