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| The Lead Creative |
 | KEVIN WELMAN There are two major trends affecting communications this year: influencer marketing and the rise of specialists... Read |
 | LEIGH ANDREWS One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Take note of the clever planning required for yours to stand out from the snowballing amount of spam... Read |
 | LISA MACLEOD The demise of Twitter, consolidation in the media, the false economy of programmatic and other predictions... Read |
| IAB Digital Summit & Bookmarks | |
| |  | The IAB SA today announced M&C Saatchi Abel chairman Jerry Mpufane as jury president as well as the jury chairs for the 10th annual Bookmark Awards taking place 1 March in Johannesburg... Read |
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| Advertising |
 | DEBORAH MINORS Changing behaviour is difficult - particularly amidst million-dollar advertising onslaughts... Read |
 | Magnet Global Network has expanded its geographic reach and capabilities with the addition of ODA Advertising, a 26-year-old creative advertising agency based in Durban, KZN... Read |
 | ISSUED BY M+C SAATCHI ABEL M&C Saatchi Abel Johannesburg is celebrating more than the dawn of a new year this January: the agency is also toasting the win of two covetable motoring accounts - Lexus and Automark... Read |
| CRM, CX, UX |
 | MATTHEW WESTAWAY If your company is not thinking about embracing the global paradigm towards customer centricity, you should spend your remaining profits building a time machine to review the moments that lead to your demise... Read |
| Marketing |
 | DAMON STAPLETON Last year was a very serious year. People were very serious. They were serious about where advertising is going... Read |
| PR & Communications |
 | GWEN WATKINS, ISSUED BY FREELANCERS WRITING SERVICES Readers resonate better with language that attracts their attention and makes an impact... Read |
 | DANETTE BREITENBACH Its goal to become the best advertising and communications agency in Africa in the next five years may sound crazy, but considering the last five years, Nic Simmonds, Clockwork Media's executive director, believes they have a shot... Read |
| Production |
 | Ciclope, an international festival that recognises and rewards exceptional craft in moving image, is coming to Cape Town this year in its first ever Africa regional leg, shining a light on production excellence across the continent... Read |
| Social Media |
 | SHELLEY FINCH The shockwaves of Mark Zuckerberg's recent announcement regarding the impending change to Facebook's algorithm reverberated across the world... Read |
 | SAN FRANCISCO - YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content... Read |
| Behind the Selfie |
 | LEIGH ANDREWS This week, we go behind the selfie with Nkanyezi Masango, creative director at King James Group... Read |
| Featured Press Office of the day | More | Join |
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 | The Africa Film Finance Forum (AFFF) is where the future of the African Film Industry is funded, built and globalized. |
| Quotes |
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Jim Carrey "My focus is to forget the pain of life. Forget the pain, mock the pain, reduce it. And laugh." |
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- Fivestar PR expands its luxury villa portfolio - more info
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