Highlights from the ABCs, Assegais and AfricaCom
Last week's top headlines:In case you missed it...- Jessica Tennant unpacked a plethora of new campaigns last week ranging from Woolworths' It Starts With... to Vodacom's Shake Every Day and the third edition of Rémy Martin's annual 'One Life. Live Them.'
- Last week also saw the release of the ABC's Q3 2017 results. Danette Breitenbach provides analysis on their continued declining trend of the previous quarter.
- Breitenbach also covered the Direct Marketing Association of South Africa's (DMASA) #Assegais2017 and got comment from the night's big winners on how a good idea still costs the same as a bad idea.
Here's to another successful week of learning and earning!
Leigh Andrews
Editor-in-Chief: Marketing & Media SA
PS: You can now download the PDF version of the
Shopper Marketing report Louise Marsland recently curated!
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