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Mon 13 November 2017
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Highlights from the ABCs, Assegais and AfricaCom

Last week's top headlines:In case you missed it...
  • Jessica Tennant unpacked a plethora of new campaigns last week ranging from Woolworths' It Starts With... to Vodacom's Shake Every Day and the third edition of Rémy Martin's annual 'One Life. Live Them.'
  • Last week also saw the release of the ABC's Q3 2017 results. Danette Breitenbach provides analysis on their continued declining trend of the previous quarter.
  • Breitenbach also covered the Direct Marketing Association of South Africa's (DMASA) #Assegais2017 and got comment from the night's big winners on how a good idea still costs the same as a bad idea.
Here's to another successful week of learning and earning! Leigh Andrews Editor-in-Chief: Marketing & Media SA PS: You can now download the PDF version of the Shopper Marketing report Louise Marsland recently curated!
Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Adams & Adams #Crammer17: insights into intellectual property

LEIGH ANDREWS

The Adams & Adams 'Crammer' session, recently held in Cape Town and Sandton, was aptly named as they crammed as much content as possible into the morning session in intense, 20-minute increments on the balancing act of copyright and freedom of speech as well as who really owns that IP...

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