Welcome to December! We have a number of interesting reads to ease you into the month. First up, Nirmal Nair suggests forgetting 'mobile-first' as your customer is demanding mobile-always. Nair says this is especially important as we plan for the rise of Generation Z, who is comfortable with as many as five concurrent screens, as opposed to millennials, who opt for two. Broadening the scope, Helna Brown says we need to become more human-focused when problem-solving. Because it doesn't matter whether the problems we try to solve are business, social or environmental; all problems are connected to people. Brown offers three ways to make your problem-solving more human-centred. I also chatted to M&C Saatchi Abel's Cape Town ECD Gordon Ray and Gauteng ECD Bridget Johnson on this year's Loeries' rankings, and they shared why they admire the King James Group. Get reading for this week's creative headline inspiration...
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