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 | ROSS SERGEANT The most important first step taken by any classical marketer is the decision of which consumers to target... Read |
 | CHRISTOPHER SMITH Long gone are the days when companies would put Search Engine Optimisation (SEO) consultants on large retainers to increase both their website hits and Google presence... Read |
 | LEIGH ANDREWS While forward-thinking businesses are all about innovation, many are getting it wrong in their business strategy for one simple reason. That's the wake-up call from Fred de Villiers, innovation and creativity activist and 'rainmaker' behind the South African Innovation Summit's #Ignite! session, taking place at 3pm on Friday... Read |
 | DANETTE BREITENBACH The World Health Organisation (WHO) is predicting that this century alone, a billion lives will be lost to smoking. A Billion Lives is a documentary film that examines vaping and e-cigarettes as a healthy alternative to smoking... Read |
 | CRAIG MUNITZ Digital marketing is a strategy. It's not just simply a website, or social media, or Google; it's a full platform that allows people to position their businesses within the communities they're targeting... Read |
 | On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Mike Wronski... Read |
 | Brand South Africa's campaign Play Your Part, along with its interactive PYP cube which encourages citizen engagement, will take place in Limpopo on Thursday 29 September... Read |
 | According to Discover Digital, a digital entertainment and video on demand (VOD) services company, traditional broadcasting is changing as more consumers turn to mobile... Read |
 | JASON RAY The other day I attended a PR pitch where the client team numbered three (including me) and the PR agency marched in with 11 people. Only two people had a speaking role, the rest just nodded sagely. It reminded me of the bad old days... Read |
 | BEVERLEY KLEIN Video, native advertising, mobile apps - these were some of the main talking points yesterday at the first day of the Media24 Lifestyle Summit... Read |
 | ISSUED BY VICINITY MEDIA Vicinity Media has announced that digital specialist and industry leader Genevieve Nash has joined the fast-growing location-based mobile advertising network... Read |
 | BEKEZELA PHAKATHI The Broadcasting, Electronic, Media and Allied Workers Union (Bemawu) has vowed to challenge any decision to keep Hlaudi Motsoeneng at the SABC as the board of the public broadcaster scrambles to keep him in his position. Read |
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 | JOSEPHINE BUYS, ISSUED BY IAB SOUTH AFRICA At a time when traditional methods of publishing are undergoing rapid change, audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape... Read |
 | ISSUED BY ITWEB EVENTS ITWeb's Digital Economy Summit 2016 will give you practical and tangible guidelines on how your organisation can become a disrupter by turning your digital strategy into a reality... Read |
