We kick things off with a wake-up call from Jessica Edgson of Rogerwilco: It's time to recognise that marketing doesn't just apply to the company you work for - you're a brand, too. You're in luck if you're in the dark on this, as she shares some tips to enhance your personal brand online. Dora Jurd also explains how semiotics or analysing the personal meaning we ascribe to things can be used as a strategic tool for innovation, particularly in the realms of branding and consumer research. Broadening the marketing relevance of our 'innovation-centricity' content this week, I chatted to Davin Phillips, CSA director specialising in influencer marketing, to unveil the intrigue factor of this form of communication innovation, especially as media consumption patterns evolve based on the 'constantly switched on' nature of tech-savvy millennial consumers. They're the consumers of the next decade, so best we pay attention...
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