Loeries^® Creative Week™ Durban 2016 has officially begun, with judging underway and most attendees arriving over the next few days. I caught up with a few of the industry's top creative minds to find out what they're most excited about - the winning work, the weather, the DStv Seminar of Creativity, and the networking opportunities all featured strongly on their scorecards. I dug even further beneath the surface with several of this year's Digital & Interactive category judges, who spilled the beans on what they're actually looking for from the entries, as well as the biggest trends they predict from the digital/interactive work in 2016. Keep an eye on our Loeries^® Creative Week™ Durban 2016 special section for exclusive content and live coverage throughout the main events! Shifting focus slightly, we're only halfway through #WomensMonth and still have a plethora of inspirational business women to feature. Take today's newsmaker, Sarah Holtshousen from mobile marketing business MaxAxion for example. Recently appointed as sales account manager, she tells Beverley Klein her top advice to females pursuing a career in the field. Then, exploring the top business trend that has revolutionised the mobile gaming industry of late, Bruce Burgess looks into the business opportunities created by Pokémon Go and the changing OOH behaviour. It's an interesting read, uncovering how the trend has changed the real-world behaviour of the millennial age group audience. Get set for a busy week on Biz!
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