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 | A new US survey, released 25 May 2016, by Magisto, one of the world's most popular smart video storytelling applications, indicates that SMBs are shifting from traditional channels to implement new, more viral digital practices... Read |
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 | BEVERLEY KLEIN Measurement has always been tricky when it comes to OOH. How would advertisers know if their ad has been seen, and by how many people...? Read |
 | JOHN SANEI Forget about change management, we are squarely in the transformation age and with it we need to apply transformational management... Read |
 | Daily Maverick will host the 5th edition of The Gathering on 10 June 2016 at Vodaworld from 8am to 5pm. It focuses exclusively on the upcoming local elections... Read |
 | The Independent Agency Search and Selection Company (IAS) will host a marketing masterclass, 'Embracing Marketing Return on Investment (ROI) as a discipline to build strong brands and deliver measurable value and impact to the business'... Read |
 | The Fairlady Women of the Future Awards 2016, in partnership with Santam, has announced the names of the panel of judges presiding over the awards... Read |
 | The KFC CSI initiative, 'Add Hope' has launched an 'Add Hope Double Up' campaign to raise awareness around the plight of the millions of South African children who go to bed hungry every night... Read |
 | Scopen Africa is currently providing in-depth and comprehensive research amongst South African marketers regarding the local marketing communications industry... Read |
 | Web push notifications, which allows advertisers and media outlets to send notifications directly to their users through their browser, even if the user does not have the page open at the time of sending... Read |
 | NONKU MABENA In the past, the clear-cut laws of supply and demand essentially guided marketing activity for most brands. However, in today's complex marketplace, there is an additional layer to take into consideration... Read |
 | Some of Hollywood's most famous will unite with industry stars to share insights and inspiration as part of the biggest programme in the Festival's history... Read |
 | Twitter announced on Tuesday it was easing its 140-character limit for tweets, allowing users to add links, attachments and some other features within the short messages... Read |
 | A new study from Juniper Research found that whilst the digital retail marketing industry will continue to be dominated by advertising revenues, coupon contributions will see strong growth, driven in part by the rise of Bluetooth beacons... Read |
 | BIANCA QUINN-DIAVASTOS Thanks to cheaper smartphones and the rise of high-speed fibre connectivity, the internet is a truly mainstream technology that reaches South Africans from every walk of life... Read |
 | Without doubt, today's ever-quickening cycle of change is unprecedented. Change today is faster, more erratic, more elemental than ever before... Read |
 | ISSUED BY SCAN DISPLAY Scan Display is running a special offer until the end of August on its solution-in-a-box, the Modulbox, which is a tried and tested solution for both indoor and outdoor events, activations and exhibitions... Read |
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 | The International News Media Association (INMA) announced its Global Media Awards winners in London on 24 May 2016, which included three South African winners... Read |
