We have lift off! The One Show 2016's creative week runs from today, 9 to 13 May, and we'll have live tweets and exclusive coverage on the ground from our roving reporter Ann Nurock. But more than merely celebrating the creative work that's had the most resonance around the world, the One Show is set to also deepen SA's diversity drive thanks to the local boot camps coming to Cape Town and Johannesburg soon. These are intended to further raise creative standards through education programmes with an emphasis on black creative talent. We also take a deeper look at where long-form journalism now lives - on mobile. Yes, it's true - a Pew Research Centre study from late last week contradicts the widely held belief that people's attention spans for news articles decrease when they read articles longer than 1,000 words on their smartphones. Someone who's aware of this as well as other marketing and media trends is Andrea Quaye, marketing director of the South African Breweries (SAB) and member of the Loeries committee. With the Loeries just a few months away, we found out who she thinks is getting it right in the industry as well as what we'd find if we were to scroll through her smartphone...
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