This week's all about change, with local Lowe and Partners SA rebranding as MullenLowe SA. This is a result of the global Lowe network introducing a new brand identity to reinforce its position as a global challenger and creative boutique. The aftermath of the social media furore over the #ZumaMustFall advertising banner has been positive, especially with the replacement banner one that evokes a sense of harmony and nation-building - that of the SA flag. Dean Lederle, head of social media and design at Brandnew Creative Agency, took the concept a little further in redesigning the way we see SA so that we no longer see just black and white. Also big on social media last week was outcry over unpaid internships and ones that offer as little as R30 per day. Safrea, the Southern African Freelancers' Association, as a representative of media freelancers and a healthy student membership category, clarified its stance on the matter - it remains opposed to unpaid internships in any form. And with most companies back into full-swing now that it's the last week of January, Gwen Watkins shares why professional reportage at conferences is an essential service, for clients and delegates alike. Capturing the tone of the conference in a summarised version that is easily read and assimilated will go a long way towards maximising the value of their attendance. All good advice that's bound to reinvigorate the industry, and as a result, the country...
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