The winners of the 3rd Annual 2015 New Generation Social & Digital Media Awards were announced on 19 November at the Johannesburg offices of main award partner, Microsoft SA. Unilever and agency Liquorice scooped the Digital Brand of the Year, sponsored by Endemol Shine Africa, for Unilever Knorr - What's for Dinner, as well as New Generation Social & Digital Corporate of the Year and New Generation Legacy Award for Unilever OMO Fast Kids. But the focus on social and digital media isn't all about youth. While they're definitely important, you need to keep your focus broad. Veli Dlamini elaborates on this topic by writing about killing competition through brand relevance, especially for all those brands looking to target the youth and unintentionally aiming for the 'cool factor' above all else. Lastly, in my last feedback session from last week's [AfricaCom] conference, I share the good news that YouTube is taking Africa offline, in meeting the goal of making video more viewable on the continent. One such feature lets South Africa, Nigeria, Kenya and Ghana watch videos in periods of low or no internet connectivity. Here's to the truly digital future!
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