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Mon 2 November 2015
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The narrative of effective content marketing on any platform, in any language

We kick off this week's in-depth articles with an overview of Friday night's Pendoring award winners. Danette Breitenbach attended and spoke to the night's big winners, Dominique Swiegers and Stephne de Villiers from King James Group, who took home the Pendoring Awards Prestige Award as well as a gold in the Live Events & Activations & Direct Communication category for their Sanlam Musiekfees campaign. Click here for a gallery of the 2015 Pendoring award winners and here for social pics. Tamsyn Kiddle also looks at the power of social media for business-to-business marketing. She explains why B2B marketers favour the 'big three' social networks as marketing tools and offers five key benefits of using social media in a business context. I also delved into the Narrative behind winning content marketing, by getting Narrative's Content Director Robyn Daly to share their secret at coming out on top at the SA Publication Forum Awards. Hope this provides some creative inspiration as we ease into the end of the year...
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International
Global Media Awards has new categories
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Mercedes-Benz is 2015 Advertiser of the Year
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Aristotle
"First, have a definite, clear practical ideal; a goal, an objective. Second, have the necessary means to achieve your ends; wisdom, money, materials, and methods. Third, adjust all your means to that end."

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New events to diarise
The IMC Conference Johannesburg
IMC Conference - 2 Nov 2015 to 3 Nov 2015, Johannesburg

Strategic Deal Reviews Workshop
The Dealmaker Company - 12 Nov 2015, Johannesburg

How to market professional services
The Reputation Go-to Guy - 13 Nov 2015, Johannesburg

17 November Xtraordinary Women Southern Suburbs
Xtraordinarywomen - 17 Nov 2015, Cape Town

19 November Xtraordinary Women Durbanville
Xtraordinarywomen - 19 Nov 2015, Cape Town

The Narrative behind winning content marketing

LEIGH ANDREWS

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The power of social media for business to business marketing

TAMSYN KIDDLE

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Awesome ideas for attracting more traffic to your blog

CHARLES MBURUGU

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[Communications] Changing newsrooms, changing strategy

TERESA JENKINS, ISSUED BY LITHA COMMUNICATIONS

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Movember Launch Party 2015

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How the Loeries will showcase regional work going forward
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Pendoring 2015 winners

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But how did the email make you feel?

AMANDA PATTERSON

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#FeesMustFall dominates media coverage for second week

NEWS24 CORRESPONDENT

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Social images from Pendoring 2015

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Decisive digital marketing, a birthday tweet

ISSUED BY SO INTERACTIVE

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2015 Pendoring winners: King James Group walks away with Prestige Award

ISSUED BY PENDORING

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Record entries at Algoa FM Big Walk for Cancer

ISSUED BY ALGOA FM

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Kaya FM Family Day 1 November 2015

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King James sings Sanlam home with top Pendoring Award

DANETTE BREITENBACH

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A sticky situation: SA's sugar industry woes

ISSUED BY INSIGHT SURVEY

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