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Mon 28 September 2015
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Innovation, engagement and tech-enabled inventions

Louise Marsland writes about some of her favourite new inventions in today's digital-enabled time in her latest [TrendTalk] column. One of these is the Wize Mirror, which can diagnose what's wrong with your body through facial analysis. I also found out just how Canderel's Sugar Cube Man broke free of obvious ad strategy - this may well signal the end of the bland 'new product launch' press releases and the dawn of a new era of engaging activations. In his latest [Relentlessly Relevant] instalment, Douglas Kruger shares insight into the sexiest phrase in innovation, and how you can use it, whatever your business focus. Fascinating reads if you're struggling to get into 'work mode' after the long weekend...
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Calvin Coolidge
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[Relentlessly Relevant] 4. The sexiest phrase in innovation, and how you can use it

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