Many know former adman Conn Bertish as the first South African ECD to take the leap from traditional to digital advertising. Following his experience with cancer, he's making headlines for different reasons with the advent of his Cancer Dojo app, aimed at using the creative visualisation techniques that helped him, help others by gamifying the cancer experience. Walter Pike gives feedback on the gist of last week's Daily Maverick The Gathering's 'game changers', particularly focused on how Twitter carried the debate to the world. We also unpack [Loeries 2015] agency expectations with The Jupiter Drawing Room (Cape Town)'s Chairman and CEO, Kevin Aspoas. Rounding out the industry insights, Sibongile Lehloo shares five important tips to creating viral content, keeping in mind that there's an art and a science to creating online content and a campaign that goes viral. Leigh Andrews, Senior Editor: Marketing & Media (@Leigh_Andrews, @biz_marketing)
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